Tag Archives | influence scoring

Kred Influence Scores: The 50,000 Foot View

Transparency is one of Kred’s touchstones. We think its important that everybody be able to instantly understand how their scores are calculated and – more crucially – what they mean.

In our post yesterday, we discussed how we arrive at an Influence score. Here we’ll discuss the distribution of Kred Influence scores to provide a greater context for your score. After all, a score without context is like trying to understand whether a person is dressed appropriately without knowing the weather or the event they plan to attend.

Distribution of Kred Influence scores

To create context for Kred scores, we generated a report on the scores of people who have Kred Influence greater than 200. (We started at 200 because people above that score have a history of activity, connections and interactions.) We then divided everyone into ‘bands’ bounded by Influence scores of 50 [(201-250, 251-300… 951-1,000)] to build a distribution chart.

Note that all the Influence scores discussed here are for Global Kred, meaning for a user’s Influence across all of Twitter. Scores and distributions within interest-based Communities may vary.

Global Kred Influence Score Distribution

About 42% of the people in the group we analyzed have Kred Influence scores between 201 and 450, 37% between 451 and 600, and 21% of above 600. At the top end of the chart, only 0.1% have Global Kred over 800.

At this writing, fewer than 200 people have the maximum Global Kred Influence Score of 1,000. Yes, Justin Bieber is one of our 1,000-point scorers. Other people who are well known for their influence on Twitter, like Lady Gaga, Ashton Kutcher and Barack Obama, are close behind.

For quick reference, percentile ranks of Kred Influence scores are spelled out in the chart below.

Kred Influence Percentiles Chart

The charts in this post were created from our data on November 11, 2011. We anticipate that there will always be changes in how scores map to percentiles, though the basic shape of the chart will likely stay the same. We will continue to update on our data periodically.

What does this mean to you?

Our mission with Kred is to let anyone understand their influence and find people who are influential about their interests. By doing so, we hope that this enriches your social media experience.

If you feel that a score is incorrect, we are happy to audit your Kred any time. Just click on the ‘Request Score Audit’ at the bottom of any page on Kred.ly and we’ll be happy to review it.

Influence measurement is still in its early days; we think of it as the equivalent of DOS to today’s modern operating systems. We welcome your suggestions for improving Kred. If you have an idea or would like to suggest other studies of our data you would like to see, leave us a comment on this post or tweet us at @kred.

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How We Calculate Kred Influence

One of our goals with Kred is to always be transparent. A great place to start is assuring that everyone can understand their score, how it got to be what it is, and what actions will increase it. In this post, we’ll reveal how actions produce Influence Points and how those points are assembled to generate Kred Influence.

Influence Points

Kred gives Influence Points every time there is an exchange that indicates someone inspired another person to take action: replying to them, mentioning them in a post, retweeting their content, or following them or their list.

Kred assigns 10 points for the most common actions like being @replied, retweeted or mentioned in a conversation. More points are given for events that have bigger impact, like having a message retweeted by someone with more than 10,000 followers.

Recent Activity with example of +25 Influence

How Influence Points Convert To Scores

Converting Influence Points To Kred Influence

After determining a person’s total Influence Points, Kred then translates them to a Kred Influence Score. Kred Influence is normalized on a 1,000 point scale, so the rate at which Influence points convert to an Influence score constantly changes as everyone in the social universe accrues points. The conversion rate varies within each interest-based community and changes over time as community members accrue more points and new people join in.

The ‘Points To Score Conversion Rate’ curve grows steeper as your Kred Influence Score grows: the higher your Kred Influence, the more points it takes to move up your Kred Influence Score by one point.

At the beginning of November, 2011, we looked at the Points To Score Conversion Rate at the Global level to see how many points it takes to increase Kred Influence by one point at different scores. You can see the results in the chart below:

Global Influence Points To Kred Score Conversion Rate, November 2011

We then graphed Influence Points against Kred Influence. As you can imagine from the Conversion Rate, the curve starts flat and becomes quite steep as it progressively takes more points to grow Kred Influence.

Kred Influence Points To Score Conversion

Kred Influence Points To Score Conversion

In a future post, we’ll talk about the overall distribution curve of Global Kred Influence Scores. If you have more questions about how Kred is calculated, we always keep a complete summary at our Kred Rules page and we will update these charts on a monthly basis. You can also ask questions in the comments below or tweet us at @kred.

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