Being An Elite Kred Influencer Can Be Very Rewarding

Are you one of the top 10%, 5% and 1% of Kred Influencers? See your Kred score here.

Congrats!

What does this mean?” or “What is the value of this?” 

The Kred team went through our database, looked at the distribution of the scores and found the people in the top 10%, 5% and 1% of the curve. Kred works on a double logarithmic scale, and being in the top 1% is a remarkable achievement.

To understand how Kred arrives at the transparent influence and outreach scores please visit the Kred Scoring Guide. You will also find a distribution curve and a distribution of scores.

As far as how your top influencer score can be translated from the gold badge and used in the real world, Sally Falkow @sallyfalkow, the CEO of Meritus Media explains:

Having a good influence score makes it easier for Falkow and her team to interact with other influencers as bloggers respond to someone who they can see has a digital presence and has been active on social networks for some time.  “We’re delighted with this recognition from Kred and we will display the Top 1% Influencer badge on our website, our blog and our Twitter feed,” says Falkow.

You Can Claim Rewards

As a top Kred Influencer you are likely to be eligible for various Kred Rewards. Everything from free Pantene products to invites to our exclusive VIP New York Influencers Summit. At the NY Summit next Wednesday February 6,  two Kred Stars will also be awarded a free trip to our London Summit on March 27, 2013.

Thank You

The amount of replies, congrats, retweets and sharing of our subscribers’ top scores has been incredible. Many have been asking and yes, we will be releasing the gold top influencer badge icon soon for you to share on your social profiles.

The email is praise, the gold badge is recognition and your Kred score is a set of statistics that backs it up.

Now go forth and spread the Kred.

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Kred is giving two Kred Stars at our NY summit Feb 6th a chance to visit the London summit on March 27th

As many of you know, we are holding a Kred Influencer Summit in New York next week, on Wednesday 6th February at 6pm.

At the summit you will be able to meet and engage with other top NY influencers including@petershankman@davekerpen@fieldproducer@JeffreyHayzlett@db, @augieray, and @angelamaiers to name a few. For an updated list of influencers attending, check out the Kred NY Influencers Leaderboard.

You will also be able to meet influencers from key brands like HBO, Etsy, New York Times, Mashable, Pepsico, Unicef, American Express, GE, AOL and top agencies like Ogilvy, Edelman and Razorfish at the summit.

Such has been the response to the NY summit that we have decided to run summits in Los Angles, and also London.

The London Kred Influencer Summit will be held on Wednesday 27th March.

We re giving two lucky Kred stars the chance to attend the London summit (airfare and accommodation included), and we will be choosing and awarding this at the NY summit next Wednesday.  You must be in attendance at the summit when we draw the winners.

What is a Kred Star?

Our Kred stars are passionate about Kred! They have a high Kred score already, and an even higher Kred community score where they have real influence.

We are always on the lookout for Kred stars, and our Kred scouts will be out in force at the NY summit to award Kred stars, and also pick the 2 stars who will be flying to London.

How can you get a ticket to the summit?

We are running a Kred Reward for NY influencers to claim a ticket to the summit. Simply visit the reward site and sign in with Kred. If you are below the threshold (influence > 800 and outreach >7) then don’t fear, those close to this score can apply and be placed on a waitlist.

This is an exclusive opportunity and invitation-only event you must RSVP now to secure a place, as capacity is strictly limited to the top NY influencers on a first-come basis.

Remember, if you are not coming to the summit, we can’t pick you to go to London – so see if you qualify via the Kred rewards site and I might see you in NYC on Wednesday 6th February AND in London on Wednesday 27th March.

For many of you influencers who cannot be in NY on Feb 6. tune in for event happenings and follow the Kred NY Influencers Summit @kred using #kredny.

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Kred New York Influence Summit: Meet Top Brand Managers and Influencers – Claim Your VIP Reward for February 6 Event

Have you claimed your Kred NY Influence Summit Reward?

On Wednesday February 6 Kred is proud to be hosting over 200 of New York’s top social influencers for a premier gathering of industry leaders at the funky Crosby Street Hotel in the heart of SoHo.

The Big Apple’s top influencers will be enjoying free food and drinks, while rubbing shoulders with leading NY agencies and brands. At Kred we pride ourselves in being able to find those “hard to reach” influencers. The Kred NY summit will allow influencers to meet each other, as well as brands and agencies.

If you are interested in finding out what makes key influencers tick, make this summit one not to miss.

We have a few surprises regarding Kred and Brands, which will be unveiled at the event. Our VIP guests will be the first in the world to see and try these features.

At the summit you will be able to meet and engage with other top NY influencers including @petershankman, @davekerpen, @fieldproducer, @JeffreyHayzlett, @db, @augieray, and @angelamaiers to name a few. For an updated list of influencers attending, check out the Kred NY Influencers Leaderboard.

You will also be able to meet influencers from key brands like HBO, Etsy, New York Times, Mashable, Pepsico, Unicef, American Express, GE, AOL and top agencies like Ogilvy, Edelman and Razorfish at the summit.

How can you get a ticket to the summit?

We are running a Kred Reward for NY influencers to claim a ticket to the summit. Simply visit the reward site and sign in with Kred. If you are below the threshold (influence > 800 and outreach >7) then don’t fear, those close to this score can apply and be placed on a waitlist.

This is an exclusive opportunity and invitation-only event you must RSVP now to secure a place, as capacity is strictly limited to the top NY influencers on a first-come basis.

For many of you influencers who cannot be in NY on Feb 6. tune in for event happenings and follow the Kred NY Influencers Summit @kred using #kredny.

 

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#EscapetoNorthTahoe Weekend Getaway with Top San Francisco Kred Influencers

San Francisco’s top social media influencers will be enjoying the fresh powder in North Lake Tahoe this weekend for a getaway vacation.

This special weekend event is hosted by the North Lake Tahoe Visitor’s Bureau. We’re looking forward to a weekend of skiing and snowboarding at Tahoe’s top resorts – from NorthStar to Squaw and every mountain in between. Our influencers will be enjoying après ski and the great new restaurants that are popping up all around the lakeside.

We’ll also be joined by North Lake Tahoe’s digital agency of record, School of Thought.

Tahoe is an amazingly beautiful place – we’re looking forward to posting some photos from our trip and sharing them with the community. We might even share some of our best-kept insider secrets (best coffee in Truckee!).

What’s your favorite spot in Tahoe? Do you have a killer tip we need to know about? I’m going to be live tweeting #EscapetoNorthTahoe all weekend – let us know you’re favorite spots and I’ll check them out.

Stay tuned in to our live feed @Kred for tips on how to win free lift tickets.

You can also follow along with the action all winter @TahoeNorth.

 

Sarah, Kred Director of User Recognition

 

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Twitter Changes Position On Eve of Discovery Battle in Firehose Restraining Order Case with PeopleBrowsr

(San Francisco, CA) – December 4, 2012
On November 28, PeopleBrowsr won a temporary restraining order compelling Twitter to continue providing full Firehose access. PeopleBrowsr was due to file in San Francisco Superior Court today for preliminary discovery with a hearing to take place on Wednesday, December 4.

Twitter filed a ‘Notice of Removal’ to Federal Court on the eve of the December 4 discovery hearing, claiming this is a federal antitrust case and should be decided in Federal Court.

There was to be a hearing over deposing Twitter Co-Founder Evan Williams and the discovery of documents relating to Twitter policy on the Firehose. The companies had agreed that Doug Williams, Twitter’s Head of Business Development; Kelton Lynn, Twitter’s Head of Mobile Business Development; Jodee Rich, Founder and CEO of PeopleBrowsr; and Bob Harris, Professor Emeritus of the UC Berkeley Haas School of Business and a Twitter antitrust expert would be deposed over the coming weeks

Last week, Twitter told the San Francisco Superior Court, “This is Contracts 101. Although PeopleBrowsr attempts to dress up its case as some sort of grand antitrust or interference case, it is not”. Twitter’s new petition is contrary to the company’s previous statement that there “was no merit to PeopleBrowsr’s claim” of unfair competition.  Now, Twitter has removed the case from San Francisco Superior Court to the Federal Court on the basis that “PeopleBrowsr’s complaint and TRO papers reveal that its Section 17200 claim is based on federal antitrust law”, and antitrust cases must be decided in federal court.

“Twitter’s inconsistent representations to the State and Federal Courts reinforce our case. Last week, they said this was a contracts issue. This week, it’s an antitrust issue, ” said Rich.

The issue to be determined is whether the Federal Court has jurisdiction. In the meantime, PeopleBrowsr’s temporary restraining order against Twitter will remain in place and PeopleBrowsr continue to have full access to the Firehose.

 

Media Contact

Sarah Kirsch

Sarah@Kred.com

510 689 1497

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PeopleBrowsr Wins Temporary Restraining Order Compelling Twitter to Provide Firehose Access

San Francisco, CA (November 28, 2012)

PeopleBrowsr and Twitter appeared in San Francisco Superior Court today. PeopleBrowsr won a restraining order compelling Twitter to provide full Firehose access. The court rejected Twitter’s contention that the application was without merit. A hearing date for a preliminary injunction has been set for January 8th, 2013. “Today’s decision was a good result,” said Jodee Rich, Founder and CEO of PeopleBrowsr.

“We relied on Twitter’s promise of openness when we invested millions of dollars and thousands of hours of development time,” said Rich. “Long term supply is essential as this industry matures. We made this application to ensure full unrestricted access to the Firehose for our Enterprise and Government clients.”

Today’s decision comes after a strong four year relationship between the two companies building Firehose Analytics. PeopleBrowsr develops APIs and social data intelligence on the foundation of Twitter’s public tweet Firehose of more than 400 million tweets per day. “PeopleBrowsr has used the Firehose to build pioneering and broadly adopted products like Kred, the world’s only open, transparent and real time social influence measure,” said Andrew Grill, CEO of Kred.

Twitter’s recent strategy change and new restricted access policy has raised concerns over growth and competition in a tightly controlled market. Earlier this year, Jack Dorsey said at the DLD conference in Munich, “Twitter is an information utility”. PeopleBrowsr believes it is important for Twitter to maintain an open ecosystem for its unique data.

Twitter has built its business on the promise of openness. Many of the core features including retweets, hashtags, @replies and $tags have been created by the developer community. They have created the applications that enabled Twitter to grow and prosper. Robert. G Harris, Professor Emeritus in the UC Berkeley Haas School of Business and expert in competition and patent policies, an expert witness in the case said in an affidavit “Twitter promoted its ‘open ecosystem’ to encourage third parties to risk their time and money building businesses that depended on Twitter to survive”.

Court Documents:

Expert Witness Declaration

Expert Witness Declaration 2

Expert Witness Appendix

Jodee Rich Declaration

TRO Complaint 

TRO Application 

TRO Memorandum

TRO Summons

Media Contact:

Sarah Kirsch, Communications Manager
sarah@kred.com
510 689 1497

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SocialBro Buddies Up to Kred

Kred is now part of the SocialBro‘s beautiful dashboard for managing communities on Twitter. Starting today, you can use SocialBro to pinpoint relevant, influential people from queries combing keywords, hashtags or Twitter bios with a specified level of Kred influence.  All this at no extra charge to current users of SocialBro’s premium plans.

SocialBro clients can browse their unique Twitter communities to see the Kred Influence and Kred Outreach scores of all their members, allowing identification of the most trusted and engaged people using their important keywords among their followers or throughout the Twittersphere.  New people can also be added to the community based on their influence as determined by Kred’s real-time algorithm and metadata created from 1,400 days of Twitter posts.

The integration of Kred with SocialBro is another great example of the powerful intelligence that influence measurement gives social media marketers for managing their communities.  We are really excited to see the imaginative implementation of Kred into SocialBro’s dashboard.  We think that social app developers are just starting to tap the power of influence to produce powerful, unique capabilities for their end users –and we can’t wait to see the future!

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Sky News calls Kred for CRM ‘Best of Dreamforce’

Sky News was on the scene at Dreamforce in San Francisco last month, and we were excited to learn that Australia’s 24 hour news leader named Kred for CRM as one of its ‘Best of Dreamforce.’  Kred for CRM was the only social app cited in a year when Salesforce.com touted Cloud, Mobile and Social as the three most important elements of the year ahead.

Watch Sky News’s interview with Cadalys CEO Marc Friedman below.  Cadalys is our partner on the development and marketing of Kred for CRM.

[youtube ZdvDV1DbVf8]


Learn more about Kred for CRM at Cadalys’ site or get it at from the AppExchange.

 

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Kred joins Salesforce Marketing Cloud, available immediately to all Radian6 users

Kred is now part of the Salesforce Marketing Cloud. Available today as an add-on within the Marketing Cloud Insights dashboard, Kred delivers instant identification of social media user influence to marketers using the Radian6 platform, helping them leverage social media to connect with customers, partners and employees in entirely new ways.

Integrating Kred lets Salesforce Marketing Cloud customers easily discover the most influential and outreaching people in social media by keywords, phrases, hashtags or topic profiles.  With Kred community influence and outreach scores appended to every post, Radian6 customers can instantly uncover the content making the greatest impact in Kred’s communities connected by shared interests and things in common, like Moms, Tech and Fitness.

The screen shots in this post show show off a taste of the invaluable influence analytics that Kred brings to the Marketing Cloud.  Search on any keyword to see the communities mentioning it most, then click on them to discover the individual posts that are shared most and the people who created them.   You can also segment the mentioners in a community by their influence and outreach scores.

“Today’s leading brands recognize that social media is transforming the way they connect with customers on a global scale,” said Michael Lazerow, CMO of Salesforce Marketing Cloud, salesforce.com. “By leveraging the power of the Salesforce Marketing Cloud, partners such as Kred are empowering companies to take advantage of this shift and turn insights from millions of conversations about their products, brand and industry into actions that strengthen customer relationships.”

Radian6 customers can get started immediately with Kred by adding it from the Marketing Cloud Insights dashboard.  Give it a try and send us your impressions at @Kred or contact@kred.com.

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Andrew Grill to appear at Explore Orange County

Andrew Grill continues his tour of the United States this Friday with an appearance at Jason Falls’ Explore Orange County.  Andrew will participate in a “fireside chat” session with Mr. Falls, the founder of Social Media Explorer, to discuss influence measurement and how it affects marketing decisions.

Andrew joins a great roster of leading social media speakers including Social Business by Design co-author and leading social business expert Peter Kim, former Facebook executive Joseph Heinl, world-renowned authority on brand advocacy Rob Fugetta, Edelman Digital’s Michael Brito, Tom Webster of Edison Research, The Sales Lion Marcus Sheridan, allen & gerritsen’s Tamsen Webster, Content Marketing Institute’s Robert Rose, Cisco’s Tim Washer, Tim Hayden of Edelman Digital, Expion’s Zena Weist, SME Digital’s Nichole Kelly and many more.  The event takes place this Thursday, October 18th and continues into Friday.

Tickets to Explore Orange County are available here.  We will update with links and video of Andrew’s “fireside chat” when they come available!

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