Kred Launches Kred Story, Visual Stream For Exploring Social Media Influence

Kred Story creates rich personal visual histories from social media posts, interactions, links, and photos

SAN FRANCISCO, CA – August 21, 2012 – Kred, the community influence and outreach measure from social analytics leader PeopleBrowsr, today launched Kred Story, an innovative new way to view social media activity as a visual stream.   Kred Story delivers a rich personalized overview of anyone’s shared content that lets viewers zoom in on the details of their posts, the people they interact with, their most commonly used words, and more.  Invitations are available immediately at http://kred.com.

“Kred Story is the culmination of many years of research by PeopleBrowsr.  It shifts the emphasis from scores and data to people and their content,” said Andrew Grill, CEO, Kred. “Kred Story gives everyone access to social data in an intuitive format that enhances their social media experience.  It makes  influence metrics useful for all of us.”

Kred Story is a fun, easy way to discover people with common interests and where they get their influence.  Based on PeopleBrowsr’s four-year Datamine of social data, Kred Story’s rich visual histories are generated from a person’s own social media posts, interactions, links, and photos.  Viewers can see anyone’s social presence as a forest from an overhead view, then zoom in to explore individual trees like their posts or people they interact with.  ‘Infinite scrolling’ allows viewers to pinpoint the content that was most influential on a particular date.

Kred Story is also an appealing way to view popular, influential posts from publishers, brands and other content creators.  Entering the Twitter ID of a publisher or thought leader like @CNN, @IGN, @Refinery29 and @BoingBoing produces a timeline of its most popular content shared on Twitter.  Hashtags can also be entered to generate Kred Stories from trends, events and entertainment properties.

Kred Story streams can also include images of ‘real life’ influence as Kred Moments, marking Kred as the only influence measure to include offline accomplishments in its calculation. A Kred Moment, which can include personal or professional experience, memberships, awards, degrees or anything else that indicates leadership in a community, may be added to a Kred Story by uploading proof of the achievement.

“Kred Story is a big step forward for social media influence measurement,” said Lee Hammond, VP Digital, Interscope Records.  Its beautiful visual format shows what people think is most influential about them and how they engage in social media. We’re excited about how easy it becomes to learn about the people who engage with our artists in social media.”

“Kred Story adds a whole new dimension of resonance and relevancy to social media interactions, said Robert Scoble, Startup Liaison Officer, Rackspace.  “We’re now moving beyond scores and data to a point where people can easily find each other by their passions and what they have in common.”

“Kred Story is exciting because it doesn’t just rely on a number. It goes much, much deeper than that, allowing any business to evaluate any potential customer’s level of influence on multiple levels, in real time, said Peter Shankman,Founder, HARO and CEO of The Geek Factory.   “The customer service implications for this are mind-blowing.  Kred has figured out how to make social influence worthwhile and beneficial to everyone. It’s an exciting time.”

“Kred Story is an amazing way to look at a brands social media presence from a 50,000 feet view and then zero in on the most interesting details,” said Dan Maloney, Global Vice President, eChannel Mobile & Cloud Sales, SAP.  “Its real value to our business is surfacing relevance and featuring what is important.”

About Kred
Kred, created by social analytics leader PeopleBrowsr, measures influence in online communities connected by interests.  Kred celebrates the power of personal influence and generosity at the heart of human relationships – tight groups of friends and subject matter experts.  It is the first social scoring system with scores for Influence and Outreach that value engagement and interaction over follower count.  Kred is based on 1,200 days of social data and offers completely transparent score calculation.

For marketers, Kred presents the opportunity to discover trusted, engaged influencers who can help them spread their message quickly.  Kred scores are free for anyone to view at http://kred.com and are offered as part of PeopleBrowsr’s portfolio of social analytics solutions for marketers, governments and consumers.

Learn more at http://kred.com.

Media Contact
Shawn Roberts
PeopleBrowsr
shawn@peoplebrowsr.com
@entroporium
(415) 305-6456