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Thank You Kred New York Influencers

On Wednesday February 6th, we held our first Influencers Summit in New York.

In order to be invited, NY Influencers had to have a high Kred score and be based in New York. We also invited key influencers from agencies and brands in NY.

We had over 400 RSVPs and more than 220 NY influencers attend the event, having sold-out the week before leaving many on the waitlist.

We cannot thank our Kred friends enough for coming out to meet the team and each other. Below are some pictures from the event.

Besides the fabulous setting of the Crosby Hotel with food and drink, attendees were given VIP treatment in being the first to learn about several new products, the company roadmap and the announcement of PeopleBrowsr’s acquisition of Swaylo.

With Swaylo, Kred becomes the largest influencer platform with 500 mill profiles across Twitter and Facebook.

At Kred we also listen to influencers as to what they would like to see as Kred continues to evolve and shape consumer behavior. We heard you loud and clear and agree that Tumblr should…and will be integrated into Kred by the end of the month. As of this post, Tumblr has over 93.3 million blogs and more than 42.8 billion total posts, that is an incredible amount of influence and outreach to be had.

The packed crowd was split into two sessions held in the cozy cinema. The Kred team on stage included @AndrewGrill, @sabrinariddle, @traviswallis, @sfmrclean and @wingdude. Presentations included many of our new products including Kred for Brands, Kred for Education and KredNet. KredNet,  a message graph intelligence platform, was of great interest to the audience.

Designed to answer questions like “Who can I rely on?  What have they done for me? What is my purpose?  and Why I am awesome?” KredNet is next generation social scoring.

The audience was asked to tweet to be considered as early beta-testers of these fantastic new products, it was a blast watching the event hashtag #kredny become a trending topic in New York, right there above #Bob Marley’s Birthday.

Feedback from the attendees was that Kred is becoming the dominant player in the space – taking the lead in the measurement of influence.

Attendees and others in the twitter stream who couldn’t make the event in person had a ton of fun competing for influence on the real-time Kred NY Leader Influence Board. We make this a regular activity at events to keep engagements between the real world audience and those in their virtual spaces.

PeopleBrowsr CEO Jodee Rich summed up the evening best when he said “Kred Story was the first manifestation of ‘What interesting things can you do with your Kred score?’ because the score in itself is not what this is about…this is about changing human behavior by giving humans, enterprise, and business really interesting insights.”

We are excited that this exclusive VIP Kred Reward is going global. Next month we will be running a Kred London Influencer Summit on Wednesday March 27th. We are even more excited and pleased to announce that the Kred Star selected to win the trip to the London Influencers Summit is Gary J. Nix (@Mr_McFly).

Congratulations Gary! We look forward to meeting you in London at the London influencer summit.

Our second Kred Star will be recognized at the London Influencers Summit and will be awarded a trip to the next Kred Influencers Summit in the US.

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PEOPLEBROWSR ACQUIRES SWAYLO – Influence Measure, Kred, Now Scores Over 500 Million Profiles

(SAN FRANCISCO, CA) – February 7, 2013PeopleBrowsr becomes the strongest influence and social data analytics company with today’s announcement of Swaylo acquisition.

PeopleBrowsr, the leader in social analytics and the creator of the community influence measure Kred, announced the acquisition of Swaylo, the provider of Facebook influence analytics and marketing campaigns. With the addition of Swaylo, PeopleBrowsr becomes the most extensive social analytics datamine and Kred becomes the strongest influence measure.

“We believe that social data should be open, accessible and understandable by anyone who wishes to use it, whether they are marketers or individuals,” said Jodee Rich, CEO of PeopleBrowsr. “The acquisition of Swaylo and its technology reinforces Kred as the deepest, most transparent and most useful measure of influence and outreach for anyone that wants to find influential people on any subject.”

The Swaylo integration establishes Kred on Facebook. Peoplebrowsr is thrilled with this addition to the product suite. ‘Kred for Facebook’ will allow a new generation of users to correlate and understand their influence across social networking sites. Further, this allows Peoplebrowsr the amazing opportunity to help users discover content they will love,” said Andrew Grill, CEO Kred. The Kred for Facebook application, including Kred Rewards, is now powered by Swaylo. SwayloPro, Swaylo’s on-demand analytics on the interests, influence and demographics of fan bases across Facebook Pages will be integrated into Kred’s Kred for Brands offering. Kred for Brands provides brands with on-demand access to influence, interest and demographic analytics on Facebook Page fans, and @name account analytics and self-serve influencer lists for Twitter.
The integration of PeopleBrowsr and Swaylo brings the size of the new Analytics Datamine to more than 400 terabytes, with over half a trillion conversations from Twitter and Facebook, the full Twitter firehose since 2008—1500 days of posts, and over 500 million profiles across Twitter, Facebook, blogs and forums.  PeopleBrowsr continues to add to its Datamine in real time, processing 10,000 posts per second and adding metadata collected from profiles, interests and connections.

“Swaylo’s marketing technologies deliver high-impact results from the influence, interests, activities and relationships they analyze across hundreds of millions Facebook users,” said Sabrina Riddle, Swaylo CEO. “The combination of PeopleBrowsr and Swaylo creates the strongest influence measure for marketers who want to identify, understand and activate everyday influential people within specific communities at scale across Facebook and Twitter and drive ROI for their business.”

Swaylo’s operations and team, including CEO Sabrina Riddle, will join PeopleBrowsr’s headquarters in San Francisco.  “We are tremendously pleased to have Swaylo join our operations. The addition of Sabrina and her team immediately provides us with the operational scale to integrate Swaylo’s technology, evolve Kred and deliver powerful targeted influence marketing solutions under the Kred brand,” said Jodee Rich, CEO, PeopleBrowsr.

About PeopleBrowsr / Kred
PeopleBrowsr is the leader in the social analytics revolution and the creator of the world’s only open, transparent social influence measure, Kred. PeopleBrowsr believes social analytics can accurately depict human behaviors like influence and generosity and that the openness and transparency of social networks will be the catalyst for the next great leap in community and productivity.

Powered by a 400 terabyte datamine of 1,500 days of social media posts, PeopleBrowsr creates end-to-end social media marketing solutions, identifying the most influential people and making them accessible for analysis and engagement. Kred discovers the most influential people by interest-based community and location in real time. The actions that affect Kred scores are fully transparent to the public. Kred Story delivers a rich visual discovery of the most engaging interactions and social content that matters to you. Kred Rewards campaigns on Facebook and Twitter connect influencers with products, services and causes they will love. Kred for Brands provides brands with on-demand access to influence, interest and demographic analytics on Facebook Page fans, and @name account analytics and self-serve influencer lists for Twitter.


Media Contact
Peter Ferioli

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