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Kred New York Influence Summit: Meet Top Brand Managers and Influencers – Claim Your VIP Reward for February 6 Event

Have you claimed your Kred NY Influence Summit Reward?

On Wednesday February 6 Kred is proud to be hosting over 200 of New York’s top social influencers for a premier gathering of industry leaders at the funky Crosby Street Hotel in the heart of SoHo.

The Big Apple’s top influencers will be enjoying free food and drinks, while rubbing shoulders with leading NY agencies and brands. At Kred we pride ourselves in being able to find those “hard to reach” influencers. The Kred NY summit will allow influencers to meet each other, as well as brands and agencies.

If you are interested in finding out what makes key influencers tick, make this summit one not to miss.

We have a few surprises regarding Kred and Brands, which will be unveiled at the event. Our VIP guests will be the first in the world to see and try these features.

At the summit you will be able to meet and engage with other top NY influencers including @petershankman, @davekerpen, @fieldproducer, @JeffreyHayzlett, @db, @augieray, and @angelamaiers to name a few. For an updated list of influencers attending, check out the Kred NY Influencers Leaderboard.

You will also be able to meet influencers from key brands like HBO, Etsy, New York Times, Mashable, Pepsico, Unicef, American Express, GE, AOL and top agencies like Ogilvy, Edelman and Razorfish at the summit.

How can you get a ticket to the summit?

We are running a Kred Reward for NY influencers to claim a ticket to the summit. Simply visit the reward site and sign in with Kred. If you are below the threshold (influence > 800 and outreach >7) then don’t fear, those close to this score can apply and be placed on a waitlist.

This is an exclusive opportunity and invitation-only event you must RSVP now to secure a place, as capacity is strictly limited to the top NY influencers on a first-come basis.

For many of you influencers who cannot be in NY on Feb 6. tune in for event happenings and follow the Kred NY Influencers Summit @kred using #kredny.


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Tweet your ride from our SXSW KredCabs

Kred has 65 pedicabs pounding the streets of Austin for SXSW Interactive this year. Just keep an eye out for one of our KredCabs and hop in for a ride.

While you’re resting your feet, tweet @Kred to tell us about your top SXSW experience with the hashtag #KredSXSW. We want to hear your thoughts on what was hot… and what was not. Tell us about your favorite SXSW symposium, the coolest product demo you saw, the best afterparty you rocked, or even something strange you overheard. We’ll review your #KredSXSW stories and post our favorite contributions to our blog.

Your KredCab peddler could even be a Kred celeb. Our CEO Jodee Rich (@wingdude) and API Director Travis Wallis (@traviswallis) are driving two of the KredCabs and ushering SXSW attendees to their destinations.

After a packed itinerary of symposiums, lectures, and costumed bar crawls, non-stop elbow-rubbing and hob-nobbing, a KredCab will be just what the doctor ordered.

KredCabs are powered by Kred, Austin’s Metrocycle Pedicab and Softlayer, our cloud computing partner.

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The Makers of Kred

I dream about fuzzy unstructured data about People :–)

Gregor Mendel studied fuzzy unstructured data about Peas – he classified Peas by color, shape and height.  Mendel’s work wasn’t taken seriously until after his death.  I am hoping to do better.

Fast forward about two hundred years and a highly structured genetic code drives modern medicine.

Kred is an early stage Influence and Outreach measurement about People. We are committed to it evolving transparently from community contributions.  We have spent the last two years thinking about Influence measurement….

I am writing this post to acknowledge some of the very smart people who have contributed to Kred:

With purple-streaked Hollywood hair, NBC Universal’s Andrew Blair (@andrewblair) found us exhibiting at a Palo Alto conference in 2008.  He inspired us to build TV campaigns targeting different bands of influencers.

Two years ago, Salim at SAP (@salimtweet) inspired Priscilla Scala (@priscillascala) and I to work on “Social Profiling.”  We brainstormed profile markers then wrote code that sorted SAP followers into dynamic buckets based on Influence and Bio categories.

Gary Vaynerchuk (@garyvee) took Becky Wang (@gnostica) and I out for Sushi lunch in NYC in 2008, and shared his vision that Search Analytics would become the primary source of Corporate Intelligence.

At about the same time Shelly Palmer (@shellypalmer) and his good friend Barry Fischer inspired us to map our early datamine to traditional influence demographics.

Our work on activating communities for a big IT company with George Gallate (@gallate) convinced us we could identify the most influential people on a subject by their connections and activity within communities.

This went a step further in projects on Interest Graphs for Brian Solis (@briansolis), one of the Principals of the Altimeter Group, who worked with us to create an Interest Graph for Starbucks. From here, we determined how to depict variance in relative influence across discrete Communities, Location and Time.
In turn, these inspired us to base Communities on interests by pinpointing what mattered most to their members through the words used in their Bios and posts.

Drew Breunig (@dbreunig) encouraged us to get beyond overall scores and define influence within Communities, and do it in real time.  This became one of our development principles, and refining this will be a continuing priority. It led to the release of our Community-based search product
We will add Location granularity shortly.

Bonin Bough (@boughb) told us last May that Influence and Outreach should be separate measures, mapping respectively to trust and generosity.  Since Influence means so much more when combined with sharing,  we made this a feature.

Robert Scoble (@scobleizer) has been writing about ‘real world influence’ for some time and how respect in the community derives from offline actions, not just online activities.  He became the inspiration for our Offline Kred feature where anyone can integrate their ‘’real world’ achievements into their Kred.

Kimiko Thornton (@ookimikoo) and Sarah Potemkin (@sarahka) at Universal McCann engaged us to review 30 million mentions  of the Top 900 US TV shows for 2011, and categorize them by community and Influence.

I travel far too much.  My frequent flyer statement has become a record of bittersweet privileges.  The FF statements always seem to update by snail mail, and I yearned for a faster version. In a delirious jet-lagged state, I imagined an Influence and Outreach statements of Recent Activity that update in real time.

We demoed an early version of Kred in May to Tim O’Reilly (@timoreilly).  It was his wisdom that convinced us to show every post affecting a score as a line-item in on a statement of Recent Activity. This was hard and took three months of fiddling to make it work in realtime.  By early September we were reading the Twitter firehose at 3,000+ posts/sec – and indexing and assigning Influence and Outreach points for Global and Kred Community Kred.

Our own Tatsiana Sianko (@tatsianas) was the inspiration behind Friends Recent Activity.  Her logic was that if we’re really going to be transparent, we should let everyone see the sources of their friend’s Kred.

Privacy Settings were suggested by Nicholas Butler (@loudmouthman), in a September preview session led by our UK CEO Andrew Grill (@andrewgrill).  When someone starts talking about privacy with the handle ‘@loudmouthman’ and a Bio that claims ‘a backstage pass to your web site,’ you had better listen – and as a result we added complete privacy control for all visitors.

The name Kred came from a brainstorming session at DFW with our friends Jeffrey Hayzlett (@jeffreyhayzlett), Ryan Geist (@ryangeist) and Becky Wang while we were on the way home from SXSW last year.

Glenn Le Santo (@lesanto), another UK previewer of Kred, reminded us that we are just getting started when he compared today’s influence measures to the early days of DOS.  It’s a great reminder that we need to stay humble and keep striving to make Kred as accurate and useful as can be.

Jure Klepic (@jkcallas) reinforced for us the the importance of Transparency - both for our company and our products.  He helped us test this out by inviting us to a number of Twitter Chats where we answered questions from some of the Twittersphere’s most sophisticated thinkers on the use and ethics of influence measure.

And now its over to you.  What would you like to see in a next generation influence measure? Give us your ideas in the comments below.

A big Thank You to all of our Kred Contributors

Andrew Blair, Social Media Manager, NBC Universal
Becky Wang, Digital Strategy and Insights Analytics, Saatchi & Saatchi
Bonin Bough, Global Director of Digital & Social, PepsiCo
Brian Solis, Principal, The Altimeter Group
Drew Breunig, Director, Technology, Annalect/Edelman
Gary Vaynerchuk, Founder, Wine Library and bestselling author
George Gallate, Chairman, Euro RSCG
Glenn Le Santo, Director, The Art Crew
Jeffrey Hayzlett, Global Business Celebrity, The Hayzlett Group
Jure Klepic, Marketing, Sales & Business Development Executive
Kimiko Thornton, Senior Analyst, Social Media, Universal McCann
Nicholas Butler, Director, Reducedhackers
Priscilla Scala, VP Marketing, PeopleBrowsr / Kred
Robert Scoble, Chief Learning Officer, Rackspace Hosting
Ryan Geist, Business Development Manager, The Hayzlett Group
Salim Ali, Global Vice President, Enterprise Solutions & Community Marketing, SAP
Sarah Potemkin, SVP, Client Business Partner, Universal McCann
Shelly Palmer, Host of NBC Universal‘s Live Digital with Shelly Palmer and Managing Director of Advanced Media Ventures Group
Tatsiana Sianko, Product Manager, PeopleBrowsr / Kred
Tim O’Reilly, Founder & CEO, O’Reilly Media

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Kred Preview – SF Event and Early Reactions

Last night we previewed Kred, our brand new scoring system for Influence and Outreach, to a packed house at our San Francisco headquarters. Kred invitations will start going out on Wednesday, October 6th; you can sign up for yours at

[slideshare id=9465635&doc=kredslidedeckv15-110928212859-phpapp02]

The word is getting out fast.  As of this writing, our preview presentation (embedded at top) had 44,000 views since it was first posted last night.  (There is also a booklet available at  Within 24 hours, Kred had been mentioned on Twitter over 5,000 times.

After Jodee presented Kred, he was joined onstage by Jeffrey Hayzlett, Porter Gale and Shira Lazar for a thought leadership panel on collective influence. We also had a surprise virtual guest in Robert Scoble, who dialed in over FaceTime from Half Moon Bay. Several articles on Kred appeared today – highlighted by great stories from AdAge, TechCrunchSan Francisco Chronicle and the TheNextWeb – generating a lot more curiosity and enthusiasm. Continue Reading →

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Kred Preview – Thoughts from UK Influencers

Last Thursday PeopleBrowsr held a special preview of Kred in London ahead of its official launch later this week. It was literally ‘standing room only’ in the hall where people gathered to hear PeopleBrowsr CEO Jodee Rich (@wingdude) explain the thinking behind Kred.

The audience, which was comprised of roughly 30% from agencies, 30% from brands and the balance from key UK marketing influencers, led us through an incredibly insightful Q&A session that really demonstrated the calibre of the group.

We were also fortunate to have some of the UK’s most prolific live tweeters in @documentally, @loudmouthman and @lesanto using the #kred hashtag in real time. As Jodee explained the thinking behind Kred, their real time reflections started appearing in my timeline. Continue Reading →

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