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Kred resonates at Under the Influence 13 – San Francisco

You don’t have to have a twitter account to understand that influence is a hot topic not only for consumers, but also for advertisers.

On the second day of ad:tech San Francisco, PeopleBrowsr Kred CEO, Jodee Rich (@wingdue) presented at the Under the Influence conference.

He joined other great speakers such as Gary Vaynerchuk, Bonin Bough, Brian Solis and Chris Anderson as part of the Spark Of Genius segment to speak about Kred’s view and vision on influence.

As at all Kred supported conferences, we set up a real-time leaderboard to allow those at #influence13SF to interact with Jodee and his talk, as well as other participants. Jodee tried a social experiment, and offered $20 flash cash to those who could answer his questions, as well as those who appeared at the top of the leaderboard.


You can view Jodee’s slides presented below.

Jodee also demonstrated the new Kred For Brands product that we launched at our London Influencer event last month. The feedback on the product in both London and San Francisco has been very positive, as it allows a brand or an agency to directly query the 500 million profiles in the Kred database and look for influencers according to a wide range of parameters.

Liam Rose who was in the audience definitely thinks Kred has influence sorted out.

A demonstration of Kred for Brands can be found at and if you would like more information, please contact us.

Below are just some of the tweets from the event during Jodee’s presentation.






At Kred, we’re just getting started on the next iteration of influencer identification. Stay tuned to the blog for our latest news.

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Kred New York Influence Summit: Meet Top Brand Managers and Influencers – Claim Your VIP Reward for February 6 Event

Have you claimed your Kred NY Influence Summit Reward?

On Wednesday February 6 Kred is proud to be hosting over 200 of New York’s top social influencers for a premier gathering of industry leaders at the funky Crosby Street Hotel in the heart of SoHo.

The Big Apple’s top influencers will be enjoying free food and drinks, while rubbing shoulders with leading NY agencies and brands. At Kred we pride ourselves in being able to find those “hard to reach” influencers. The Kred NY summit will allow influencers to meet each other, as well as brands and agencies.

If you are interested in finding out what makes key influencers tick, make this summit one not to miss.

We have a few surprises regarding Kred and Brands, which will be unveiled at the event. Our VIP guests will be the first in the world to see and try these features.

At the summit you will be able to meet and engage with other top NY influencers including @petershankman, @davekerpen, @fieldproducer, @JeffreyHayzlett, @db, @augieray, and @angelamaiers to name a few. For an updated list of influencers attending, check out the Kred NY Influencers Leaderboard.

You will also be able to meet influencers from key brands like HBO, Etsy, New York Times, Mashable, Pepsico, Unicef, American Express, GE, AOL and top agencies like Ogilvy, Edelman and Razorfish at the summit.

How can you get a ticket to the summit?

We are running a Kred Reward for NY influencers to claim a ticket to the summit. Simply visit the reward site and sign in with Kred. If you are below the threshold (influence > 800 and outreach >7) then don’t fear, those close to this score can apply and be placed on a waitlist.

This is an exclusive opportunity and invitation-only event you must RSVP now to secure a place, as capacity is strictly limited to the top NY influencers on a first-come basis.

For many of you influencers who cannot be in NY on Feb 6. tune in for event happenings and follow the Kred NY Influencers Summit @kred using #kredny.


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Kred Set To Appear At The Pivot Conference 2012

Brian Solis’s Pivot Conference 2012 opens tomorrow in New York and Kred will be there in force.

Pivot’s Kred Events leaderboard will be displayed in the confeence’s main session room on two screens stationed on either side of the stage.  (It’s also posted online at If you’re an attendee or planning to interface with its thought leaders from afar, simply reply, retweet or mention others with the hashtags #pivotcon or #MakeThePivot in your tweet to have a chance to make the Top 50 Most Influential folks at Pivot.  The leaderboards will visible throughout Pivot and at major Social Week events across New York City.

For those on hand, Kred CEO Andrew Grill will lead a lunchtime workshop that you won’t want to miss: From “Likes” to Social Influence: How To Drive Action.  His talk takes place at 12:45 pm, so grab some eats and come here the latest in thought on social influence.  Here is a brief description of Andrew’s session, and we’ll be sure to post the slides and video when they come available:

The rise of socially influential online content and individuals is transforming brand marketing. As trust declines in paid sources like celebrities and bloggers, it’s now mandatory to activate ‘everyday heroes’ who influence their networks about their passions. In this session, you’ll learn why influence now matters to consumers and  best practices that generate mentions and tangible, measurable results.

We will have a booth in the conference lobby as well, so please drop by to check out our latest product offerings and meet the team.

Here is a brief video overview of this exciting event.  See you there!

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Social Media Week Returns; Join The Conversation With Kred Leaderboards

Social Media Week kicks off on September 24 and we are thrilled to be supporting it globally with the return of our live Social Media Week Leaderboard. Since the debut of our Kred Events leaderboards at the last SMW, they have became a staple to tracking trends and influencers surrounding events.

The purpose of Social Media Week is to connect through collaboration, learning and the sharing of ideas and information, so it is only fitting that we create a leaderboard to track those most engaged with SMW content. To participate in the international SMW leaderboard, just use the hashtag #SMW12. You can engage with other participants by offering your social media expertise, sharing information about your favorite sessions or connecting with other attendees in your city.

To follow conversation unique to each city, we’ve also launched leaderboards in five SMW cities internationally. Just use the following hashtags: Barcelona (#smwbcn), Berlin (#smwberlin), Chicago (#smwchicago), London (#smwldn) and Los Angeles (#smwla).

And for those of you living across the pond, our very own Kred CEO Andrew Grill will be speaking at three SMW London events. He will keynote at the Dell B2B Huddle on 9/24 at 10am GMT, speaking about turning “likes into social influence” and driving action. On 9/27 at 2pm GMT he will be on a panel about using social influence to drive fashion sales. And  later on that day at 4:30 pm GMT he will be giving advice about trust and reputation on social media outlets.

Will you be attending any of the Social Media Week events? In what city? Respond in the comments section and connect with others in your area.

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America’s Got Talent. Who’s Got Kred?

The America’s Got Talent finale starts Wednesday night and we’ve all heard what the judges are saying. Howie Mandel predicted “I always thought that William Close will win, but now I think Tom Cotter will.”  Ultimately, it is the audience that will have the biggest vote. So which contestant has the most Kred?

If it was up to social media presence, performance painter David Garibaldi and his CMYK’s (@GaribaldiArts) would be the winners with a Kred score of 786/7. The runners up would be SandStory artist Joe Castillo (@JoeSCastillo) with 730/5, comedian Tom Cotter (@TomCotterCom) with 717/0, dog act Olate Dogs (@OlateDogs) with 696/5, kid dance crew The Untouchables (@UntouchablesAGT) with 679/4 and harpist William Close (@EarthHarp22) with 664/3.

We’ve also scoured through millions of conversations to unveil which contestants people are most excited about. Are they enthralled with the kiddie dance crew The Untouchables – or are they turned off by their trouble-making accusations?  Will this be the years that a dog act beats out all its human competitors?

The most popular tweet isn’t about a contestant, and is shockingly from… Justin Bieber (@JustinBieber). When AGT neglected to play the premiere of his new video “As Long As You Love Me” as promised, his fans started an uproar on Twitter. Reassuring his fans that it would be played the following week, Bieber’s tweet has been retweeted over 23k times:

To get a full snapshot of the chatter surrounding the America’s Got Talent finale, be sure to visit Kred Story.

Who do you want to win America’s Got Talent?

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Andrew Grill, Kred CEO, Shares the Future of Social Influence at the Edelman Academic Summit

The 2012 Edelman Academic Summit is being held on the West Coast for the first time, and we are honored to be participating. Kred CEO Andrew Grill (@AndrewGrill) will speak on the panel at 11:45am PST on Thursday, June 21st titled “The New Influentials: Tracking & Measuring Online Influence” along with other prominent industry figures Brian Solis (@BrianSolis) and Edelman’s own Jonny Bentwood (@JonnyBentwood) and Michael Brito (@britopian).

The Summit convenes leaders from public relations, journalism, business and marketing in Palo Alto June 20-22 to learn from executives and thought leaders about topics related to the theme “When All Media Is Social: Navigating the Future of Communications.”  Participants will learn how to utilize social media to improve academics and foster innovation.

Kred is the only social media influence measure participating at the conference, so we are honored to have the opportunity to demonstrate the power of influence measurement to leaders in academia.  What social good could be created when more people are aware of their ability to influence others online?

If you would like to join in to learn about how social media will transform education, media and communications, follow along on Twitter with the hashtag #2012AcademicSummit. We’ll be tracking the people most involved in the conversations, so make sure to check out the Edelman Academic Summit Leaderboard.

The purpose of this summit is to demonstrate how social media can be used to improve academics. Have you used social media for educational purposes? Let us know how in the comments section.

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NBA Finals: Which Team Has More Influence?

We can see how much influence a player has on the court, but what about their influence on social media? We created an infographic to show which players in the NBA Finals are most engaged with their fans.

NBA MVP LeBron James is an MVP on Twitter, too, with one of the highest Global Kred Influence scores of anyone in the world. In fact, @kingjames has more followers than the entire Oklahoma City Thunder roster combined! Even so, NBA scoring leader Kevin Durant (@kdtrey5) will be tough competition for LeBron with Kred of 992/8 — slightly lower Influence but much higher Outreach.

If you want to participate and join in the influence game yourself, tweet about the Finals to rise through the ranks of our NBA Finals Leaderboard. Every day we show the Top 50 Influencers and Outreachers using the most relevant hashtags about the NBA championship, so check back often because you could be up there!

Tell us about your favorite social media stars from the world of sports.  Who’s a ‘great follow’?  Let us know in the comments.
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Lucky Numbers: Top 7 Influencers Win On Social 7, On Channel 7

Click through to watch the show

The inaugural episode of KIRO7’s “Social 7” aired last night, featuring a Kred Events Leaderboard that tracked the most influential and outreaching people who were either on the show or viewing it. Over 2,000 people tweeted with the show’s hashtag as it aired, a big success for this locally produced show about trending topics, hot tech news and happenings in the Seattle area.

The show’s host, Jenni Hogan, is one of the country’s most influential local TV hosts according to Lost Remote with over 129K Facebook fans and 45K followers on Twitter.

“Social 7” is innovative because viewer participation drives the show; the name, content, and even time slot were selected by their social media audience. Throughout the hour, Jenni prompted Twitter chatter by asking questions like “Do you like when your friends use an app to track your location?” and “How old should kids be to use Facebook?” and asked people to answer using the hashtag #Social7.

A Kred Leaderboard, sponsored by Little Creek Casino, prominently displayed the top Tweeters interacting with the hashtag. The sponsor made the show into a social game by giving away prizes to the people with the top 7 outreach scores. Winners like @HughL, @Birdiee and @rorymartin received prizes including concert tickets, a round of golf, and spa packages.

Social media allows anyone to experience TV in a new way by actually connecting with the shows. The ability to see what your friends are saying in real time adds a whole new level to the interaction.

If you are in Seattle and want to tune in, there are three more shows planned for this summer. After that, it will be left up to the audience, so be sure to support “Social 7” with your tweets! You can check out the whole episode here. Fast forward to 7 or 44 minutes in to see the the Kred Leaderboard, and 53 minutes if you want to see the winners announced.

What other TV shows do you think should “go social”? Let us know in the comments section!

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Kred Events creates community in the workplace; Social@Ogilvy increases team social media participation by adding gamification to its New York and London offices

Social@Ogilvy helped us launch the Kred Events Leaderboard at Social Media Week 2012. Directly inspired by Ogilvy’s ideas and recommendations, we developed the Leaderboards to crystallize like-minded communities in real time, identify their most influential people, and create opportunities for everyone to participate.  Since then Kred Events Leaderboards have been used for real and virtual communities like  conferences, charity events, television audiences, and special events like the Oscars and Academy of Country Music Awards (which was inspired by Kred Leader @JessicaNorthey).

Social@Ogilvy is now taking this idea a step further by showing that Influence Leaderboards are for more than events.  The agency has redefined its workplace as a Community of Influencers and Outreachers by creating leaderboards for its London and New York offices.

There are several reasons Ogilvy wanted the leaderboards.  First, it’s an opportunity to wear their social credentials very publicly to show potential and current clients that they ‘get’ social.  More importantly, the leaderboards get the Social@Ogilvy team ‘eating its own dog food’ by incentivizing social media usage.  The goal is to increase the percentage of the team actively using Twitter from 5% to 25%.   Team members with the most improved Kred receive monthly prizes, and the year’s biggest score increase will earn a trip to SXSW 2013.

This is a great example of how Kred Events creates engagement by defining community and adding game play.  By incentivizing its entire team to participate, Ogilvy will benefit from greater internal interaction and increased engagement with the agency’s peers, colleagues and friends.

How could your workplace or group use a Kred Leaderboard?  Let us know in the comments

Click through to visit the New York Social@Ogilvy Kred Events Leaderboard


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Follow the Academy of Country Music Awards on Sunday night with a Kred Influence and Outreach Leaderboard; Kred Leader Jessica Northey to live-tweet event

Country Music’s Party of the Year®, the 47th Annual Academy of Country Music Awards, is Sunday night and Kred will be there.  A Kred Influence and Outreach Leaderboard will track the evening’s top influencers and outreachers while Kred Leader Jessica Northey will tweet all the action live from the show in Las Vegas.

The ACM Kred Influence and Outreach Leaderboard displays top influencers and outreachers tweeting with the hashtags #ACMs, #ACMAs, #ACM, #ACMawards and #CMchat in real time.   @names get Influence Points whenever they are mentioned, retweeted or replied to with the hashtags, and are awarded Outreach Points when they mention, retweet or reply to others.  (Visit the FAQ for more details.)

Jessica is the Kred Leader for the Music Community, the founder of Country Music Chat and is always one of the first on Twitter with country music news and exclusive interviews. Follow her at @JessicaNorthey and join her Mondays at 9pm ET for Country Music Chat with the hashtag #CMchat.

The show, hosted by Reba McEntire and Blake Shelton, will be broadcast on Sunday, April 1st at 8pm live Eastern and tape-delayed in the Pacific time zone.  Highlights are sure to be appearances by many of country’s biggest stars, including Jason Aldean, Luke Bryan, Kenny Chesney, Eric Church, Sara Evans, Toby Keith, Miranda Lambert, Tim McGraw, Carrie Underwood, Keith Urban, Chris Young, The Band Perry, Lady Antebellum, Little Big Town and Rascal Flatts.

We expect tweets to spike during one unique segment.  For the first time in ACM Awards history – and perhaps in the history of awards shows – a live wedding ceremony will take place onstage during Martina McBride and Pat Monahan’s duet of “Marry Me.”

Tune in Sunday night and tweet along with hashtags #ACMs, #ACMAs, #ACM, #ACMawards or #CMchat  to see if you can climb the leaderboard.

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