Archive | Features RSS feed for this section

Kred Recognizes Elite Social Media Influencers

At Kred we love influencers and we love the Social Media Community.

A couple of weeks ago we shared Kred Elite Influencer badges with top influencers the Global Kred community. We have been amazed by the comments and reactions from our top influencers. Thank you!

This week we are sharing the Kred love with top influencers in the Social Media Community. We love you. Your Social Media Influence score is derived from queries that combine keywords, hashtags, Twitter bios and conversations within the community formed around social media.

Your Global influence score might be higher than your Influence in a specific community – this is because, every time anyone talks to you, you gain global influence and only when people in a specific community talk to to you, you gain community influence. Only 1% of the people in the social media community have a score of 400 or above.

The Kred Elite Influencer badges allow identification of the most trusted people in their areas of interest, their profession and engagement in social media streams. Our real-time algorithm and metadata created from 0ver 1,000 days of posts allows us to pinpoint these particular influencers.

Check out our recent post explaining the benefits of your Kred Score – “How Being a Kred Influencer Can Be Very Rewarding”.

Now go forth and spread the Kred.

Comments { 0 }

Rapportive adds Kred as a Raplet; See the Influence of your Gmail Contacts

Kred is now a Raplet for Rapportive.  With the Kred Raplet installed, the Rapportive sidebar instantly shows Gmail users the Kred score of everyone who sends you an email.  Mouse over their name, see their Kred!

You can even give your contacts a little gift of Influence Points with +Kred.  If your correspondent is someone that influences you, click the +Kred icon to award them 70 Kred Influence Points – and you’ll get 30 Outreach Points for your generosity, too.

At Kred HQ, we are all huge fans of Rapportive, a free Gmail add-on for Chrome, Firefox and Safari that puts rich profile information about your contacts in your sidebar.  If you are a Gmail user, we recommend giving it a try.

Click here to install the Kred Raplet.

Installing The Kred Raplet

Installing the Kred Raplet is simple.  Once you have Rapportive installed, visit the Rapportive Raplets page, look down the page for Kred and select Install:

Select the Add Kred to Rapportive button:

Run through the Twitter oAuth routine to authorize PeopleBrowsr and Kred to use your account in Rapportive:

That’s it!  Once you’ve completed these three steps, refresh your browser and Kred will be part of all your Rapportive sidebars.

Click here to install the Kred Raplet

We are always looking for new ways to integrate Kred into web applications.  Where would you like to see Kred?  Let us know in the comments or tweet us at @kred.

Comments { 0 }

Action Analytics

This story inspired by Tim O’Reilly

Kred is Action Analytics.

Action Analytics are complex automatic actions we take throughout the day that don’t require conscious analysis.  When drivers change lanes on the highway, there are dozens of variables to consider.  They don’t bury their head in the manual to figure out what to do next.  They make a quick assessment of their surroundings, apply their accrued knowledge and years of practice  - and shift over without consciously analyzing what they need to do.

Kredentials are social analytics in action.  On the fly, Kredentials consolidate every post from the collective consciousness; index them with metadata like sentiment, gender, community, influence, outreach, and location; and place them all in single record.

This record can be accessed anytime to get past social niceties and moving on to shared interests.  If I like crispy bacon and two years ago you tweeted about your love for crispy bacon, Kredentials tells us.  Now we can be friends right away – moving past handshakes and straight on to discussing what we have in common.

Find anyone’s Kredentials by clicking on the large badge at the left of any Kred page.

Twitter founder Biz Stone has also talked about this by comparing Twitter as a flock of birds in flight, coordinating in flight around a single object.  

Flickr photo by Danielle Scott.

Comments { 0 }

Facebook Influence Is Here

We’ve been in the cave for six months, working out how to bring Facebook into Kred scores.  We’re now ready and we are happy to share this with you.  When you connect your account, Facebook interactions will be counted into your Kred score and shown in your personal Activity Statement.

Head to Kred’s new Identity page and click the Complete Connection button.  Your personal Activity Statement will start showing the Post, Mentions, Likes, Comments and Shares that increase your Kred, and you’ll get more opportunities to grow your score.

Click here to get started

Kred is always open, transparent – and private

Our mission is to be the most open and relevant social influence metric, which is why we publish personal Activity Statements of the actions behind Influence and Outreach scores as well as a Scoring Guide explaining how points are assigned.

Actions that earn you Influence and Outreach Points on Facebook are always kept private on your personal Activity Statement.  We’ll never show them to anyone else and you can disconnect Facebook any time by returning to the Identity page.

Connecting Facebook increases your influence score

Once you register, you’ll receive Influence Points when people Post to or Mention you on your Facebook wall; Like, Share and Comment on your content; and when you get invited to events.  Outreach Points are given when you interact with friends on your own wall.  If you have friends who have also connected Facebook to Kred, you will both get more Influence and Outreach when you interact on each other’s walls.  We keep a full rundown of how we score Facebook actions on our Scoring Guide page.

Points for Facebook interactions are added to the points you already get for what you do on Twitter, so depending how much you use Facebook your Kred score will probably go up right away when you connect.

We are already thinking about the next networks and indicators of influence to be part of Kred.  When we do, they will always be shown on Activity Statements so that you can understand the sources of your score.

What do you think about Kred’s Facebook integration?  What networks should we add next?  Let us know in the comments or tweet us at @Kred.

Comments { 0 }

Kred Events Social@Ogilvy Movers & Shakers Leaderboards – a Social Media Week 2012 Exclusive

Heading to Social Media Week in New York, Hong Kong or London?  You won’t want miss the Kred Events-powered “Movers & Shakers” leaderboards.

Created in partnership with Social@Ogilvy, our daily real-time updated list of Top 50 city Influencers and Outreachers will keep you in the know about the people doing the most to enrich the social media conversation around SMW.   The leaderboards can also be viewed online at, and

To participate during Social Media Week, all you need to do is mention, retweet or reply to someone while using one of the city hashtags, #smwnyc, #smwldn or #smwhk. We will also detect tweets with the #smw12 hashtag and geocode it to one of these cities.

We then award Influence and Outreach points in real time to the person posting the tweet and the person mentioned in the tweet, applying a real-time scoring algorithm to assign Influence and Outreach rankings in each city’s SMW community.   For this event, our always-transparent scoring system will be the same as it is for Kred.

The front page shows the Top 7 Influencers and Outreachers, and you can expand the list to the Top 50 from the “More Leaders” link. If you don’t initially make the Top 50, keep tweeting and mentioning other users.  When they mention, retweet or reply to you, this in turn increases your Influence.   Every night at midnight scores are reset to zero, so each day of the event has a new set of rankings to give you another chance to get to the top.

This marks the debut of Kred Events, the first influence platform expressly for gatherings like trade shows, sports events or anywhere people use hashtags to define participation.  Each hashtag is treated as a distinct community with its own unique ranked set of Top Influencers and Outreachers.

Kred is delighted to be working with such a respected firm as Social@Ogilvy for Social Media Week.

“We have built and used influence models over the past seven years.  The new Kred Events platform provides an interesting and novel way to track event-related influence. It’s both real-time and topic focused,” said John Bell, Global Managing Director of Social@Ogilvy. “We love working with innovative technologies like Kred. They help us not just understand but communicate how influence really works and how we can apply it to social business.”

Let us know how you enjoyed the experience in the comments below or tweet us at @kred.

Comments { 4 }

Show Your Love With +Kred (and Klout, too)

Want to share the love?  Show appreciation for the friends, peers, colleagues and experts that make your life better?

For Valentine’s Day, Double The +Kred Love With Klout

To introduce +Kred, we are celebrating with a Valentine’s Day ‘Double The Love’ promotion.

Through February 29, any tweeted +K’s from Klout earns 2 +Kred awards.  We’re proud to to help you give some extra recognition to the people who inspire you most.

Participating in ‘Double The Love’ is easy. Kred will detect +K tweets and add double +Kred Influence and Outreach Points to both the influencer and their supporter for the rest of February.

As a little bonus, we have also awarded Influence and Outreach Points worth 1 +Kred to everyone for all tweeted Klout +K’s given between February 1 and 12.

+Kred lets you award Kred Influence Points to the people that make a difference to you on social media and in real life.  Like our Offline Kred, it gives everyone a direct opportunity to give special recognition to those who are most important to them.  See how to give +Kred to your influential people in the ‘Giving +Kred’ section below.

You can always give +Kred from anyone’s personal Kred page by going to  

How +Kred Works

Kred is a completely transparent influence scoring system.  Our Scoring Guide provides a complete rundown of the rules we use to calculate Influence and Outreach scores.

You can see anyone’s +Kred award on their page at or see their points in their real time Activity Statement.  Here are the values we assign for each +Kred:

  • The person receiving +Kred gets 70 Kred Influence Points in the Top Community of your choice.
  • When you give +Kred, you get a little something for your generosity, too.  Anyone giving +Kred is awarded 30 Kred Outreach points.

These values are doubled during our special Valentine’s Day promotion to 140 Influence Points and 60 Outreach Points.  Nice!

Giving +Kred

We have several ways you can give +Kred from anyone’s page at  First, you can rotate their Kred badge to the third position and click the button:

+Kred can also be added from a selection of each person’s Top Communities found just below the Influence and Outreach meters:

Select a person’s Top Communities from the blue triangle at the top of their Kred Badge and click the +Kred button:

… or click ‘Show more >>’ to unveil other Communities where they have high Influence:

Drop by today to start giving.  And Happy Valentine’s Day from all your friends at Kred.

Comments { 6 }

What is Offline Kred?

A person’s online reputation is often a reflection of their real-life status as an expert, celebrity or leading thinker.  Many people we follow are personally known to us or we learned about offline.  Drawing a truly complete picture of a person’s influence should have the ability to include real world accomplishments and activities.

This is why we’ve made integrating offline achievements with online identity a key part of Kred.  With our Offline Kred feature, you can add anything to your Kred that you are proud of or gives you authority on a topic – from a college degree to charitable works to frequent flyer status. (After all, who is more authoritative on Travel than someone who has flown 1,000,000 miles!)

[imagebrowser id=3]

To add yours, start at the ‘Get More Kred’ menu tab in and then click on the Offline tab.   At the bottom of the page, an interface opens for uploading a certificate or other PDF document that shows your achievement.  Name your accomplishment and add the number of points you think it is worth.  (If you need a hint, we have a summary of our Offline Kred scoring on our Rules page or you can make an estimate based on other people’s Offline Kred visiblle in their Activity Statements.)

Offline Kred menu tab

Once our team processes your request, a new transaction showing your Offline Kred will appear at the top of your Activity Statement.

Offline Kred in an Activity Statement

Our points system is in the chart below. As examples, some of the first people we have given scores include:

  • @OrchMail – Built the first Cloud Computing Company (Avasta) – 40,000 points
  • @jaykrall – Business Development Director, Cision – 20,000 points
  • @tsipple – MBA George Mason University, School of Management – 10,000 points
  • @dblacombe – BA, Psychology – 2,000 points
  • @lynseybarber – Editorial Assistant at Haymarket Publishing – 1,000 points

If you wish, we can keep the certificate you send us Private.  When you do this the Offline Kred line-item will be visible in your Activity Statement with the number of points assigned, and nobody can access the certificate you provided to support your accomplishment.

What do you think about Offline Kred and our scoring system?  Let us know in the comments or tweet us at @kred.

Comments { 0 }

How We Calculate Kred Outreach

Our intent is to enrich the social media experience by enabling discovery of the people most likely to engage on a subject.  Kred’s Outreach Level identifies people with a history of generously replying to lots of people and content.

Outreach Points

Kred is founded on the same building blocks that create strong interpersonal relationships: Trust and Generosity. In the Kred score, Influence represents Trust, or the ability for someone to create action with their content. Kred Outreach is the other half of the equation; it measures a person’s generosity in their online relationships.

Outreach Points are earned anytime you perform a generous act for someone else. Points are awarded for each of the basic actions that indicate generosity: replying, mentioning, retweeting or following a person. This can be seen in the chart below:

Kred Outreach Points Table

Converting Outreach Points To Kred Outreach

Outreach Points are accumulated to increase Outreach Levels. Each successive Outreach Level is progressively more difficult to achieve. When you have 100 Outreach Points, you reach Level 1; Level 2 requires 270 Points (170 incremental Points after achieving Level 1); and so on.

As it is for Kred Influence, we calculate unique Outreach Levels for every person in each of their communities. This means that someone who has an Outreach Level of 6 in the Global Community could be Level 2 in Social Media, or vice versa.

A person’s Outreach Level never goes down. We believe that generosity is infinite and so we plan to keep adding Outreach Levels as long as there is Kred!

On November 11, 2011 we looked at the data to find the minimum number of Outreach Points to achieve an Outreach Level across all of Twitter.  This will scale differently within each community and we will update this chart on a monthly basis.

Kred Outreach Conversion Table

We hope our emphasis on transparency is helping you have a richer understanding of Kred and its uses. We would love to hear what you think about Kred and our approach to scoring. Add your voice to the comments below or tweet us at @kred.

Comments { 2 }

Kred Influence Scores: The 50,000 Foot View

Transparency is one of Kred’s touchstones. We think its important that everybody be able to instantly understand how their scores are calculated and – more crucially – what they mean.

In our post yesterday, we discussed how we arrive at an Influence score. Here we’ll discuss the distribution of Kred Influence scores to provide a greater context for your score. After all, a score without context is like trying to understand whether a person is dressed appropriately without knowing the weather or the event they plan to attend.

Distribution of Kred Influence scores

To create context for Kred scores, we generated a report on the scores of people who have Kred Influence greater than 200. (We started at 200 because people above that score have a history of activity, connections and interactions.) We then divided everyone into ‘bands’ bounded by Influence scores of 50 [(201-250, 251-300… 951-1,000)] to build a distribution chart.

Note that all the Influence scores discussed here are for Global Kred, meaning for a user’s Influence across all of Twitter. Scores and distributions within interest-based Communities may vary.

Global Kred Influence Score Distribution

About 42% of the people in the group we analyzed have Kred Influence scores between 201 and 450, 37% between 451 and 600, and 21% of above 600. At the top end of the chart, only 0.1% have Global Kred over 800.

At this writing, fewer than 200 people have the maximum Global Kred Influence Score of 1,000. Yes, Justin Bieber is one of our 1,000-point scorers. Other people who are well known for their influence on Twitter, like Lady Gaga, Ashton Kutcher and Barack Obama, are close behind.

For quick reference, percentile ranks of Kred Influence scores are spelled out in the chart below.

Kred Influence Percentiles Chart

The charts in this post were created from our data on November 11, 2011. We anticipate that there will always be changes in how scores map to percentiles, though the basic shape of the chart will likely stay the same. We will continue to update on our data periodically.

What does this mean to you?

Our mission with Kred is to let anyone understand their influence and find people who are influential about their interests. By doing so, we hope that this enriches your social media experience.

If you feel that a score is incorrect, we are happy to audit your Kred any time. Just click on the ‘Request Score Audit’ at the bottom of any page on and we’ll be happy to review it.

Influence measurement is still in its early days; we think of it as the equivalent of DOS to today’s modern operating systems. We welcome your suggestions for improving Kred. If you have an idea or would like to suggest other studies of our data you would like to see, leave us a comment on this post or tweet us at @kred.

Comments { 1 }

How We Calculate Kred Influence

One of our goals with Kred is to always be transparent. A great place to start is assuring that everyone can understand their score, how it got to be what it is, and what actions will increase it. In this post, we’ll reveal how actions produce Influence Points and how those points are assembled to generate Kred Influence.

Influence Points

Kred gives Influence Points every time there is an exchange that indicates someone inspired another person to take action: replying to them, mentioning them in a post, retweeting their content, or following them or their list.

Kred assigns 10 points for the most common actions like being @replied, retweeted or mentioned in a conversation. More points are given for events that have bigger impact, like having a message retweeted by someone with more than 10,000 followers.

Recent Activity with example of +25 Influence

How Influence Points Convert To Scores

Converting Influence Points To Kred Influence

After determining a person’s total Influence Points, Kred then translates them to a Kred Influence Score. Kred Influence is normalized on a 1,000 point scale, so the rate at which Influence points convert to an Influence score constantly changes as everyone in the social universe accrues points. The conversion rate varies within each interest-based community and changes over time as community members accrue more points and new people join in.

The ‘Points To Score Conversion Rate’ curve grows steeper as your Kred Influence Score grows: the higher your Kred Influence, the more points it takes to move up your Kred Influence Score by one point.

At the beginning of November, 2011, we looked at the Points To Score Conversion Rate at the Global level to see how many points it takes to increase Kred Influence by one point at different scores. You can see the results in the chart below:

Global Influence Points To Kred Score Conversion Rate, November 2011

We then graphed Influence Points against Kred Influence. As you can imagine from the Conversion Rate, the curve starts flat and becomes quite steep as it progressively takes more points to grow Kred Influence.

Kred Influence Points To Score Conversion

Kred Influence Points To Score Conversion

In a future post, we’ll talk about the overall distribution curve of Global Kred Influence Scores. If you have more questions about how Kred is calculated, we always keep a complete summary at our Kred Rules page and we will update these charts on a monthly basis. You can also ask questions in the comments below or tweet us at @kred.

Comments { 9 }