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Come see the PeopleBrowsr Kred CEO at the Under the Influence Summit

Are you going to be at the Under the Influence Summit?

Jodee Rich, the PeopleBrowsr Kred CEO is speaking at the Under the Influence Summit in San Francisco.

Come discuss The Future of Influence at the Moscone Center on Wednesday April 10th at 5PM.

Our team will be at Ad:tech Tuesday and Wednesday Find us at Booth UI05

Tweet about #Influence13SF to be on Under the Influence Leaderboard


Are you going to be at the Under the influence Summit?

What is the future of influence for you?

Please, let us know in the comments!

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Kred storms London with our next Influencer Summit – launches Kred for Brands

On Wednesday 27th March, Kred welcomed over 200 of London’s most influential to the impressive May Fair Hotel in the West End to our Influencer Summit.

We also had representatives from brands such as Dell, Visa and ITV in attendance.

Our first Influencer Summit held in New York in February was a resounding success, and London was even more popular judging by the tweets of those attending – a selection of the more than 1200 tweets about #KredLDN are shown below

 

 

After a drinks reception, guests were taken to the 200 seat cinema at the May Fair to hear Kred CEO Andrew Grill (@AndrewGrill) unveil our new Kred for Brands product, where he provided attendees with a live demonstration – which met with overwhelming approval.

 

 

Andrew also outlined our new KredNet platform, as well as the work we are doing around Social CRM and also our Social Simulator tool.

 

The consensus from the audience and from the tweets that followed is that Kred is most definitely not a “me too” influencer platform – and is instead a company with a robust platform, vision and roadmap for where influence is heading.


We also welcomed Garry J. Nix (@Mr_McFly) who was the winner of a trip to London awarded at our New York Event, and we held an informative Q&A session with Gary talking about his experience with Kred and other platforms to find influencers.

 

The other comments about the event centered around Kred’s ability to literally bring key top influencers together.

 

You can see more pictures of the event below, as well as other coverage from attendees, such as Rachel Miller (@allthingsic), Neville Hobson (@jangles), Dan Naylor (@dan_naylor) and Thomas Kilroy (@mykitchensync), as well as this great summary from the folks at Eventifier.

Gary announced that the London Winner of the trip to our next US Influencer Summit is Karen Fewell (@digitalblonde).

 

Keep following @Kred for news of our next Influencer Summit, to be held on the west coast in the coming months – they are becoming a “must not miss” event for those in the industry and our Kred community.

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Top the Kred SXSW 2013 Leaderboard and Become a Kred Star

Are you a filmmaker, comedian, tech lover, video gamer or rockstar?

It’s that time of the year to get excited about SXSW.

Kred has created a SXSW Influence Leaderboard at SXSW2013.kred.com.  The top 50 Influencers and Outreachers tweeting with #SXSW hashtags are at the top of the leaderboard, which updates in real time.

Check how you rank:

We will be randomly selecting our Kred Stars from the top of the leaderboard throughout SXSW. Kred Stars will be awarded a $25 Amazon gift certificate, and an offline Kred Moment to recognize your SXSW influence.

Have a blast at SXSW and go forth and spread the Kred.

 

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PeopleBrowsr Helps Power 25 Million Mentions of The 55th GRAMMY Awards

Applying its Kred influencer marketing, Twitter gamification leaderboards and real-time conversation insights, PeopleBrowsr helped The 55th GRAMMYs set a record 24.8 million Twitter mentions for any TV event day of show.

With 28 million viewers watching the February 10 telecast and nearly 25 million mentions, The 55th GRAMMY Awards was the most watched and mentioned event in TV history. In just eight hours the GRAMMYs topped an entire year’s worth of mentions of brands like Nike, EBay, Microsoft, Sony, Pepsi and Ford!

This social virality fueled the second highest viewership of all time for The GRAMMYs. This years Twitter mentions during the telecast jumped 47% from 13M last year to 19.1M this year. The GRAMMYs Champion’s Playlist was the Social Media Influence hub of the event, creating interactions and showing top conversations in real time.

“PeopleBrowsr played a key role in driving engagement for the 55th GRAMMY Awards, as well as for our official marketing partners.”

Evan Greene, CMO, The GRAMMY Awards

We analyzed this vast amount of social data to share with you the top 5 Kings and Queens of the conversation contest amongst the nominees, the performers, the presenters and the fans.

The 55th GRAMMY Awards info-graphic highlights the top 55th GRAMMY social moments:

    1. Adele brought the coversartion up to 4.5 M mentions with her Best Pop Solo performance
    2. Franc Ocean won best Urban Contemporary album at the 5M mentions threshold
    3. The Bob Marley tribute was king of the second part of the evening, spiking the show close to 5M conversations
    4. Jack White and FUN. followed keeping the mentions up to 4M between 7PM and 8PM
    5. The most popular posts were for the Best Rap album winner Take Care and Best Traditional R&B performance “Love on Top”

Scott Milener, SVP at PeopleBrowsr and his team led the charge in supporting the GRAMMYs social media effort, giving them clear visibility on where, when and who they were engaging with throughout the entire broadcast.

“I am proud of the huge effort our team put in before, during and after the show in order to produce amazing results” says Scott. “The GRAMMYs is a dynamic TV event around top music artists reaching a massive global audience.  Our role was to reach this vast audience on social and get them to engage about the GRAMMYs in the weeks leading up to and during the event.”

PeopleBrowsr works with many brands on similar social influencer campaigns. Drop Scott a note at Scott at PeopleBrowsr dot com with your thoughts or questions.

What’s your GRAMMYs Kred score? Find out on Kred.com!

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Thank You Kred New York Influencers

On Wednesday February 6th, we held our first Influencers Summit in New York.

In order to be invited, NY Influencers had to have a high Kred score and be based in New York. We also invited key influencers from agencies and brands in NY.

We had over 400 RSVPs and more than 220 NY influencers attend the event, having sold-out the week before leaving many on the waitlist.

We cannot thank our Kred friends enough for coming out to meet the team and each other. Below are some pictures from the event.

Besides the fabulous setting of the Crosby Hotel with food and drink, attendees were given VIP treatment in being the first to learn about several new products, the company roadmap and the announcement of PeopleBrowsr’s acquisition of Swaylo.

With Swaylo, Kred becomes the largest influencer platform with 500 mill profiles across Twitter and Facebook.

At Kred we also listen to influencers as to what they would like to see as Kred continues to evolve and shape consumer behavior. We heard you loud and clear and agree that Tumblr should…and will be integrated into Kred by the end of the month. As of this post, Tumblr has over 93.3 million blogs and more than 42.8 billion total posts, that is an incredible amount of influence and outreach to be had.

The packed crowd was split into two sessions held in the cozy cinema. The Kred team on stage included @AndrewGrill, @sabrinariddle, @traviswallis, @sfmrclean and @wingdude. Presentations included many of our new products including Kred for Brands, Kred for Education and KredNet. KredNet,  a message graph intelligence platform, was of great interest to the audience.

Designed to answer questions like “Who can I rely on?  What have they done for me? What is my purpose?  and Why I am awesome?” KredNet is next generation social scoring.

The audience was asked to tweet to be considered as early beta-testers of these fantastic new products, it was a blast watching the event hashtag #kredny become a trending topic in New York, right there above #Bob Marley’s Birthday.

Feedback from the attendees was that Kred is becoming the dominant player in the space – taking the lead in the measurement of influence.

Attendees and others in the twitter stream who couldn’t make the event in person had a ton of fun competing for influence on the real-time Kred NY Leader Influence Board. We make this a regular activity at events to keep engagements between the real world audience and those in their virtual spaces.

PeopleBrowsr CEO Jodee Rich summed up the evening best when he said “Kred Story was the first manifestation of ‘What interesting things can you do with your Kred score?’ because the score in itself is not what this is about…this is about changing human behavior by giving humans, enterprise, and business really interesting insights.”

We are excited that this exclusive VIP Kred Reward is going global. Next month we will be running a Kred London Influencer Summit on Wednesday March 27th. We are even more excited and pleased to announce that the Kred Star selected to win the trip to the London Influencers Summit is Gary J. Nix (@Mr_McFly).

Congratulations Gary! We look forward to meeting you in London at the London influencer summit.

Our second Kred Star will be recognized at the London Influencers Summit and will be awarded a trip to the next Kred Influencers Summit in the US.

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With 400 RSVPs the New York Kred Influencers Summit is Sold Out due to overwhelming demand

Kred friends, we are delighted at the overwhelming number of replies we have received for our first annual New York Influencers Summit this Wednesday night from 6pm at the Crosby Street Hotel. In fact, we have received over 400 RSVPs which fills the room and tells us that many people are keen to her what Kred has up our sleeves.

We have an exciting evening planned with food, drink, presentations and influencer networking:

6 pm: Drinks and Hors D’oeuvres
6:45 pm: Influencer Session 1 in the Cinema at the Crosby Street Hotel
7:15 pm: Influencer Session 2 in the Cinema at the Crosby Street Hotel

Summit attendees will be the first to hear from the Kred team about a brand new product we are launching, as well as a briefing on our roadmap for 2013 and beyond.

We will also be giving two of our “Kred Stars” present on the night a trip to London to our influencer event on 27th March – one name will be announced at each of the influencer sessions.

The following folks from the Kred team will be attending, all of whom are eager to meet with you:

Jodee RichPeopleBrowsr CEO and founder
Andrew GrillKred CEO
Travis WallisVP, Platform
Mike LintonVP of Business Development
Naomi AssarafBusiness Development
Scott MilenerSVP of Social Strategy
Sabrina RiddleChief Strategy Officer
Jessica GasthalterNY Business Development

We look forward to welcoming you to the Summit and meeting other influential New Yorkers as identified by Kred.

You can follow all of the action via the #kredny hashtag and also watch the action via our Kred real-time leaderboard at http://lc.tl/kredny.

See you in New York.

 

 

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Kred is giving two Kred Stars at our NY summit Feb 6th a chance to visit the London summit on March 27th

As many of you know, we are holding a Kred Influencer Summit in New York next week, on Wednesday 6th February at 6pm.

At the summit you will be able to meet and engage with other top NY influencers including@petershankman@davekerpen@fieldproducer@JeffreyHayzlett@db, @augieray, and @angelamaiers to name a few. For an updated list of influencers attending, check out the Kred NY Influencers Leaderboard.

You will also be able to meet influencers from key brands like HBO, Etsy, New York Times, Mashable, Pepsico, Unicef, American Express, GE, AOL and top agencies like Ogilvy, Edelman and Razorfish at the summit.

Such has been the response to the NY summit that we have decided to run summits in Los Angles, and also London.

The London Kred Influencer Summit will be held on Wednesday 27th March.

We re giving two lucky Kred stars the chance to attend the London summit (airfare and accommodation included), and we will be choosing and awarding this at the NY summit next Wednesday.  You must be in attendance at the summit when we draw the winners.

What is a Kred Star?

Our Kred stars are passionate about Kred! They have a high Kred score already, and an even higher Kred community score where they have real influence.

We are always on the lookout for Kred stars, and our Kred scouts will be out in force at the NY summit to award Kred stars, and also pick the 2 stars who will be flying to London.

How can you get a ticket to the summit?

We are running a Kred Reward for NY influencers to claim a ticket to the summit. Simply visit the reward site and sign in with Kred. If you are below the threshold (influence > 800 and outreach >7) then don’t fear, those close to this score can apply and be placed on a waitlist.

This is an exclusive opportunity and invitation-only event you must RSVP now to secure a place, as capacity is strictly limited to the top NY influencers on a first-come basis.

Remember, if you are not coming to the summit, we can’t pick you to go to London – so see if you qualify via the Kred rewards site and I might see you in NYC on Wednesday 6th February AND in London on Wednesday 27th March.

For many of you influencers who cannot be in NY on Feb 6. tune in for event happenings and follow the Kred NY Influencers Summit @kred using #kredny.

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Kred New York Influence Summit: Meet Top Brand Managers and Influencers – Claim Your VIP Reward for February 6 Event

Have you claimed your Kred NY Influence Summit Reward?

On Wednesday February 6 Kred is proud to be hosting over 200 of New York’s top social influencers for a premier gathering of industry leaders at the funky Crosby Street Hotel in the heart of SoHo.

The Big Apple’s top influencers will be enjoying free food and drinks, while rubbing shoulders with leading NY agencies and brands. At Kred we pride ourselves in being able to find those “hard to reach” influencers. The Kred NY summit will allow influencers to meet each other, as well as brands and agencies.

If you are interested in finding out what makes key influencers tick, make this summit one not to miss.

We have a few surprises regarding Kred and Brands, which will be unveiled at the event. Our VIP guests will be the first in the world to see and try these features.

At the summit you will be able to meet and engage with other top NY influencers including @petershankman, @davekerpen, @fieldproducer, @JeffreyHayzlett, @db, @augieray, and @angelamaiers to name a few. For an updated list of influencers attending, check out the Kred NY Influencers Leaderboard.

You will also be able to meet influencers from key brands like HBO, Etsy, New York Times, Mashable, Pepsico, Unicef, American Express, GE, AOL and top agencies like Ogilvy, Edelman and Razorfish at the summit.

How can you get a ticket to the summit?

We are running a Kred Reward for NY influencers to claim a ticket to the summit. Simply visit the reward site and sign in with Kred. If you are below the threshold (influence > 800 and outreach >7) then don’t fear, those close to this score can apply and be placed on a waitlist.

This is an exclusive opportunity and invitation-only event you must RSVP now to secure a place, as capacity is strictly limited to the top NY influencers on a first-come basis.

For many of you influencers who cannot be in NY on Feb 6. tune in for event happenings and follow the Kred NY Influencers Summit @kred using #kredny.

 

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Twitter Changes Position On Eve of Discovery Battle in Firehose Restraining Order Case with PeopleBrowsr

(San Francisco, CA) – December 4, 2012
On November 28, PeopleBrowsr won a temporary restraining order compelling Twitter to continue providing full Firehose access. PeopleBrowsr was due to file in San Francisco Superior Court today for preliminary discovery with a hearing to take place on Wednesday, December 4.

Twitter filed a ‘Notice of Removal’ to Federal Court on the eve of the December 4 discovery hearing, claiming this is a federal antitrust case and should be decided in Federal Court.

There was to be a hearing over deposing Twitter Co-Founder Evan Williams and the discovery of documents relating to Twitter policy on the Firehose. The companies had agreed that Doug Williams, Twitter’s Head of Business Development; Kelton Lynn, Twitter’s Head of Mobile Business Development; Jodee Rich, Founder and CEO of PeopleBrowsr; and Bob Harris, Professor Emeritus of the UC Berkeley Haas School of Business and a Twitter antitrust expert would be deposed over the coming weeks

Last week, Twitter told the San Francisco Superior Court, “This is Contracts 101. Although PeopleBrowsr attempts to dress up its case as some sort of grand antitrust or interference case, it is not”. Twitter’s new petition is contrary to the company’s previous statement that there “was no merit to PeopleBrowsr’s claim” of unfair competition.  Now, Twitter has removed the case from San Francisco Superior Court to the Federal Court on the basis that “PeopleBrowsr’s complaint and TRO papers reveal that its Section 17200 claim is based on federal antitrust law”, and antitrust cases must be decided in federal court.

“Twitter’s inconsistent representations to the State and Federal Courts reinforce our case. Last week, they said this was a contracts issue. This week, it’s an antitrust issue, ” said Rich.

The issue to be determined is whether the Federal Court has jurisdiction. In the meantime, PeopleBrowsr’s temporary restraining order against Twitter will remain in place and PeopleBrowsr continue to have full access to the Firehose.

 

Media Contact

Sarah Kirsch

Sarah@Kred.com

510 689 1497

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Andrew Grill to appear at Explore Orange County

Andrew Grill continues his tour of the United States this Friday with an appearance at Jason Falls’ Explore Orange County.  Andrew will participate in a “fireside chat” session with Mr. Falls, the founder of Social Media Explorer, to discuss influence measurement and how it affects marketing decisions.

Andrew joins a great roster of leading social media speakers including Social Business by Design co-author and leading social business expert Peter Kim, former Facebook executive Joseph Heinl, world-renowned authority on brand advocacy Rob Fugetta, Edelman Digital’s Michael Brito, Tom Webster of Edison Research, The Sales Lion Marcus Sheridan, allen & gerritsen’s Tamsen Webster, Content Marketing Institute’s Robert Rose, Cisco’s Tim Washer, Tim Hayden of Edelman Digital, Expion’s Zena Weist, SME Digital’s Nichole Kelly and many more.  The event takes place this Thursday, October 18th and continues into Friday.

Tickets to Explore Orange County are available here.  We will update with links and video of Andrew’s “fireside chat” when they come available!

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