Archive | Announcements RSS feed for this section

Kred Partners With about.me: Social Influence Gets Personal

Andrew Grill about.me Kred Story

Social influence is an essential part of your real-life identity, so we are very excited to announcing that we are teaming  with about.me to integrate Kred scores into their beautiful, free personal profile pages.

We love services that allow you meet and connect with other like minded people. about.me creates dynamic visual home pages all about you and your interests. about.me is a fantastic way to let people learn more about you by showcasing your personal brand and displaying your social network accounts and connections in one place.

The new Kred Story about.me app reveals another layer of your digital presence by showing a visual stream of your most influential social media activity on your personal home page.  Visitors can view the communities where you are most influential and the people you interact with most frequently, just for starters.  They can also see your Kred score, recent tweets, and the people who most often mention you on Twitter sorted by Kred score.

Andrew Grill about.me Kredentials

Visitors can also open your Kredentials, a one-click summary of your social media presence, including your most used words, hashtags and links.  This allows someone to instantly see what they have in common with you.

Get your about.me personal digital hub by signing up at their home page, then add the Kred Story app from the Apps menu at right.   Create yours and then show off the URL for your about.me page in the comments below.

You can see how the page looks for our CEO Andrew Grill on his about.me/andrewgrill page as well as API Director Travis Wallis at about.me/traviswallis

 

Comments { 0 }

Visualize Your Social Influence With NEW Kred Story

Today we are launching a new way of seeing social influence that is different than anything we – or any social analytics company – have ever done before.  Kred Story displays a personal, visual stream of your social media history that makes it easy to understand your influence.

This is a huge step for social analytics.  Our mission in creating Kred Story is to give everyone access to social data in way that is intuitive, meaningful and fun.  Kred Story moves the conversation about influence away from numbers and data to bring it back to the best thing about social media: the ability to connect with people who have things in common and shared passions.

Visit Kred Story to view the posts, pictures, links and achievements that build your Kred.  Entering your name (or anyone’s) opens a 1,200 day social media stream. You can view your entire forest of influence from 50,000 feet or zoom in to explore individual trees like your most popular posts, frequently used words and the people you interact with.

You can also explore social streams from friends, favorite brands and popular publications. Entering an @name like @CNN, @Wired or @BoingBoing produces a scannable overview of their most influential content.   You can also enter any hashtag to see who’s talking about an event, TV show, movie or any trending topic.  The most popular posts that people have interacted with most float to the top.

Kred Story makes it easy to find like-minded people that share your interests. Click on any box – like Frequently Used Hashtags or an interesting tweet – to view Twitter bios of people who have tweeted that content and follow people straight from there.

We gave a sneak preview to select influencers like Rackspace’s Startup Liaison Robert Scoble and Interscope Records’ Lee Hammond, who they were very impressed with how Kred Story’s moves social influence beyond numbers and data. HARO’s Peter Shankman was especially impressed:

“Kred Story adds a whole new dimension of resonance and relevancy to social media interactions, said Robert Scoble, Startup Liaision Officer, Rackspace.  “We’re now moving beyond scores and data to a point where people can easily find each other by their passions and what they have in common.”

Check out an overview of Brian Solis’s Kred Story below. And then learn about your own Kred Story by visiting Kred.com.

Brian Solis Kred Story – August 2012 from Kred by PeopleBrowsr on Vimeo.

Comments { 0 }

Kred Recognizes Top 50 Bloggers in Mom Community

Up next in our Top Blogger roundups is the Mom Community. Everyone on this list is influential not only in social media and the blogosphere, but in their own families as well. They are generous with their parenting advice and love interacting with other mothers in the community. Some write for large parenting sites like Baby Center and Babble, while others have small personal blogs. Many blog about other passions as well, such as technology and photography. If you frequent these blogs, you will also be sure to pick up some great recipes and money-saving tips. View leaderboard, which is updated in real-time, here.

As always, let us know if you have any additions in the comments section.

 

 

Comments { 0 }

Kred Honors Top 50 Bloggers in CEO Community

Continuing our series of recognizing top bloggers in each community, we’re moving on to the CEOs. This group of distinguished individuals includes leaders at various sizes and types of businesses, all passionate about guiding other entrepreneurs to great success. The list of Top 50 CEO Bloggers includes everyone from moms giving advice on how to split time between business and parenting to Fortune 500 CEOs such as Virgin’s Richard Branson. And they don’t only tweet and blog about business strategies- LeWeb’s Loic Le Meur is an esteemed kite surfer.

View the Top 50 list below, and as always, let us know if you have any additions in the comments section:

[table id=18 /]

Comments { 0 }

Arktan SocialStreams Integrates Kred to Sort Chatter About TV, Music and Events; Highlights Influential Fans and Celebrities

Kred is now venturing into the entertainment industry. Social curation platform Arktan is integrating the Kred influence measure into its SocialStreams product, which companies like Universal Music Group and USA Network use to stream live social conversations from Twitter and Facebook to brand and artist websites.

This marks the first time a social curation platform has utilized a social influence measure to rank content according to the influence of the poster.  Social media managers will now be able to sort these social streams so the most influential people are highlighted whenthen engage  in conversations about a TV show, concert, conference or other event. If someone with high Kred influence is tweeting about their favorite contestant (or an act they can’t stand) on The X Factor, SocialStream users will instantly see what they had to say. Influential Lady Gaga fans who tweet often about her music as a result will be more prominent on her website.

SocialStreams powers many Social TV second-screen experiences for popular TV shows, including The X Factor USA and Dancing With the Stars.  Brands like The Washington Post and WWE also rely on SocialStreams to create the best Social Music, Social News, and Social Sports experiences on their sites.

Comments { 0 }

Kred for CRM™ Brings Social Influence to Customer Relationship Management

Social Customer Relationship Management (Social CRM) lets Salesforce.com users leverage social media for insights and enhance their customer relationship strategy. Now Kred is at the forefront of Social CRM with the announcement of Kred for CRM™, debuting today as an app available on the AppExchange.

Kred for CRM enables Salesforce users to identify the most trusted and generous people on social networks talking about their brand and who are also the most likely to spread the word about their products or services. Users can also identify influential contacts who have relationships with key prospects. These contacts can be imported directly into Salesforce.com.

Another benefit is the ability to prioritize response based on brand loyalty, ensuring strong relationships with a brand’s most avid supporters. With Kred for CRM, fans and followers are turned into customers and advocates.

Kred for CRM is a result of Kred’s partnership with Cadalys, a leading Salesforce.com Implementation Consulting Partner. This is an invaluable collaboration for everyone. Salesforce users will now have the ability to prioritize their workload and identify important leads, while Kred has the chance to work with the leading CRM platform and make influence measurement an essential tool for sales, marketing and customers service.

 

Comments { 0 }

Kred’s Lee Bogner To Speak On Attracting and Engaging Followers at FMC’s Social Media Boot Camp

Lee Bogner, VP Business Development and Kred’s newest team member, will speak at Fair Media Council’s Social Media Boot Camp on July 13 in Long Island, NY.  Lee will be speaking at 10am EST/ 1pm PST on a panel about building and engaging followers called “How to Build Followers… and Get Them to Do What You Want.”

To follow along and pick up valuable advice from Lee, tweet with the hashtag #FMCsummerSM.  There will be a live leaderboard tracking Twitter interactions from the conference, so make sure you join the conversation to get to the top!

Fair Media Council has represented NYC metro-area Media and Communications organizations for over 20 years.  Social Media Boot Camp features six interactive workshops aimed at helping everyone from first time Tweeters to top social media influencers learn the best from leaders in the industry.  It will also be a great networking opportunity.

Comments { 0 }

Social Media Executive Geoff Farris Appointed Kred Advisor

The Kred team is growing! We are happy to announce that social media executive Geoff Farris (@GFarris) is joining us as an advisor. Mr. Farris was Executive Vice President, Sales and Strategic Agency Relations for Visible Technologies, a leading provider of Social Intelligence solutions, where he worked with clients including Microsoft, T-Mobile, Xerox, Motorola, OfficeMax, Dr. Pepper Snapple Group, Sprint, Boost Mobile, Autodesk, American Express, GSK and Johnson & Johnson.  Previously, Farris held senior executive positions with Enterpulse, groundswell and e-media. Check out what key execs have to say about this exciting addition:

“I’m pleased to join Kred at a time when it has emerged as the influence measure of choice for brands looking to make social media engagement a core component of their marketing mix,” said Geoff Farris. “Kred’s ability to identify and activate top influencers by communities connected by interests and things in common will be a cornerstone for uniquely effective social media influence marketing campaigns.”

“Having Geoff on the Kred team strengthens our proven ability to deliver amazing influencer marketing campaigns to our partners,” said Porter Gale, Kred Advisor and former VP Marketing, Virgin America. “Geoff’s deep expertise working with Fortune 1000 brands will bring exceptional service and thought leadership to all of our client engagements.”

“Having worked directly with Geoff at Visible, I know firsthand that he has world-class experience in developing and delivering social media campaigns that generate tangible results for top consumer brands,” said Andrew Grill, CEO, Kred.  “We couldn’t be happier to have him on our team to help us deliver excellence in social media marketing to brands and agencies at at time when Kred is really resonating in the market.”

Comments { 0 }

Kred Leader Lee Bogner joins Kred full time as VP Business Development & Social Strategy in NY

I’m delighted to announce that Lee Bogner, Kred Leader in the Advertising community has agreed to join the Kred team as VP Business Development & Social Strategy in our New York office.

Lee was one of the 25 Kred Leaders that took part in our two day summit held in San Francisco in late May.

 

At the summit, Lee not only had an opportunity to meet the rest of the Kred team, but also see fist-hand what we are cooking up next for Kred.

Clearly he was happy with what he saw and we then discussed how he might help us with our East Coast efforts.

Given Lee’s strong background in the advertising and marketing space - Lee is formerly CIO at buybuyBABY.com, Real Savvy Media, markdenkane agency, and VP at InterWorldeCommerce, he will be hitting the ground running in New York, promoting Kred to agencies and brands in this key market.

On joining Kred full time, Lee said

“I’m impressed with the Kred vision, leadership and team.  Kred and Kred Rewards are timely and relevant to brands, agencies, the B2B and B2C enterprise! I’m thrilled be joining this team!”.

Kred is building a real head of steam in both the US, UK and Australia, and has become a credible alternative to other influence platforms in the market.

I am confident that under Lee’s watch, Kred will go from strength to strength in New York.

Welcome aboard Lee! You can follow him @LeeBogner.

Andrew Grill
CEO, Kred
@andrewgrill

Comments { 0 }

Introducing Kred Rewards: Score Stuff From Brands You Love

Want to use your Kred to get offers and benefits from brands you love? Now you can with Kred Rewards.

Kred Rewards lets you interact with your favorite brands, receive exclusive offers and share them with your friends. It also allows you to try new products and give valuable insight. We are launching with brands including SOL Republic, popchips, Zinio Networks, AVG Technologies and .CO Internet so look out for these exciting offers coming soon.

We aim to match Rewards with people we think will genuinely enjoy them by using indicators like your Kred score, location and the communities where you are active.  If you qualify for a Reward, we will send you an email letting you know that you are eligible. You can also visit http://rewards.kred.com any time to see what Rewards are open, how many are available, and what it takes to get it.

We are all about sharing at Kred, so if you do qualify you can spread the wealth. If you receive a Reward you don’t want, you can Pass it to one of your friends.  And for many Rewards, if you see something you want and are not automatically eligible, you can Unlock it by asking friends for help.

For more information about rewards, visit http://rewards.kred.com or follow our Twitter account at @kredrewards.

What would be your dream Kred Reward? Let us know in the comment section below and we will try to make it come true!

Comments { 0 }