Marlon Gobel is an influencer in the fashion world. He has shown at Mercedes Benz Fashion Week and been covered by top-notch publications like GQ, and is also not-so-coincidentally an influencer in Kred’s Fashion Community.
Marlon started off his career as Director of Operations for Thom Brown. After 8 years of experience in the fashion world and studying art and design, he launched his own menswear collection in Fall 2010. He is known for his sense of humor both online and offline, and his excitement for fashion is contagious.
We spoke to Marlon about how he leverages his online influence and why social media gives small brands the chance to show their best face to the world.
What does being influential online mean to you?
In the fashion world it is very important to have influence online. With opportunities for exposure in print media decreasing, an incredible digital presence can be better then an advertising campaign in the best magazine.
How do you use your influence to better your community?
It’s our job to help men and women feel more chic and sophisticated. Once you show them how cool they can look on the outside, it is very easy to show them how cool they can feel on the inside.
How does being generous in social media enhance your network?
We believe the most influential people look good and dress well, and we love to share advice on how to do just that. It keeps everyone coming back for more! Every day is a chance to be more stylish then the last.
What do you do to integrate ‘real life’ with your online identity?
At Marlon Gobel we believe that every man should be a gentleman and have meaning in their lives. We follow the same guidance with social media. We don’t share anything unless it’s kind and smart, and we always throw in some humor!
What’s your advice for someone that wants to make a career in fashion?
Social media has evened the playing field. Small brands have the same opportunity as big brands to share their vision and style. You don’t need a billboard in Times Square to make a fashion statement or to start a trend. Your customers can have just as much Kred as an editor of a magazine.
Watch this video to view Marlon Gobel’s latest Spring/Summer 2012 collection: