Social Customer Relationship Management (Social CRM) lets Salesforce.com users leverage social media for insights and enhance their customer relationship strategy. Now Kred is at the forefront of Social CRM with the announcement of Kred for CRM™, debuting today as an app available on the AppExchange.
Kred for CRM enables Salesforce users to identify the most trusted and generous people on social networks talking about their brand and who are also the most likely to spread the word about their products or services. Users can also identify influential contacts who have relationships with key prospects. These contacts can be imported directly into Salesforce.com.
Another benefit is the ability to prioritize response based on brand loyalty, ensuring strong relationships with a brand’s most avid supporters. With Kred for CRM, fans and followers are turned into customers and advocates.
Kred for CRM is a result of Kred’s partnership with Cadalys, a leading Salesforce.com Implementation Consulting Partner. This is an invaluable collaboration for everyone. Salesforce users will now have the ability to prioritize their workload and identify important leads, while Kred has the chance to work with the leading CRM platform and make influence measurement an essential tool for sales, marketing and customers service.