Kred is now venturing into the entertainment industry. Social curation platform Arktan is integrating the Kred influence measure into its SocialStreams product, which companies like Universal Music Group and USA Network use to stream live social conversations from Twitter and Facebook to brand and artist websites.
This marks the first time a social curation platform has utilized a social influence measure to rank content according to the influence of the poster. Social media managers will now be able to sort these social streams so the most influential people are highlighted whenthen engage in conversations about a TV show, concert, conference or other event. If someone with high Kred influence is tweeting about their favorite contestant (or an act they can’t stand) on The X Factor, SocialStream users will instantly see what they had to say. Influential Lady Gaga fans who tweet often about her music as a result will be more prominent on her website.
SocialStreams powers many Social TV second-screen experiences for popular TV shows, including The X Factor USA and Dancing With the Stars. Brands like The Washington Post and WWE also rely on SocialStreams to create the best Social Music, Social News, and Social Sports experiences on their sites.