Justin Matthew is a Social Media Specialist and viral video maker for popular YouTube network HouseholdHacker, which has over 1.2 million subscribers and 167 million views for fun science education videos like “Defying Gravity” and “Boil Water With Ice!” Follow Justin at @JMHHacker or read his social media tips at http://www.jmhhacker.com/.
What does being influential online mean to you?
I love Social Media and am a member of at least 20 different platforms. I help create, act, write and research viral Youtube videos that teach people about Science, Technology, Computer Tips, DIY, Gaming, Education and more. Of course I use all our social media platforms to promote a new video or tweet a cool fact about science, technology, DIY culture or gaming. We have one of the most popular Science shows on the internet with over 60 videos and 40 million views! We also love to have fun with the occasional Prank.
The goal is to create content that helps people get smarter. I have a blast doing my job and making a living on the internet, and I hope everyone finds my content interesting. I love technology, science, art, gaming and much more. We appreciate all the support, so please don’t hesitate to say hello.
How do you use your influence to better your community?
It means everything to me. I spend hours a day trying to help others. I know that may sound routine but I can back it up. I started a second Twitter channel called @TheJmhhacker to support content creators. I also founded a forum with the sole purpose of offering support and advice to each other.
How does generosity enhance your online relationships?
Generosity enhances every relationship. It goes hand in hand with influence. I try to interact and care about everyone that contacts me and go out of my way to try to help them. Without generosity, I would not be where I am today.
How do you integrate your real life experiences with your online identity?
I live offline the same way I live online: very competitively! I won the Orlando tennis championship 5 times and now I use this as a platform to help and coach other players.
I don’t think it would be possible to live two separate lives: one online and one offline. You are who you are!
What advice do you have for someone who wants to make viral videos their career?
Never give up. The key to being in social media is being motivated and patient every day. Always try new content and continue to fight until you become a master of it. I also recommend setting a schedule each day for spending time online engaging with others to increase your influence.