Tupac Shakur steals show at Coachella

The annual Coachella festival opened its first weekend last Friday and repeats again this coming weekend.  We looked at the Kred of the more than 100 acts that performed in the Palm Desert to find the most influential performers.  As it turned out, the Coachella artist who had the biggest influence on social networks over the weekend wasn’t there, doesn’t have a Twitter account – and in fact hasn’t been alive for nearly 16 years.  The legendary rapper Tupac appeared as a hologram to join his former Death Row Records colleagues Dr. Dre and Snoop Dogg for versions of “Hail Mary” and “2 of Amerikaz Most Wanted.”

Infographic by @NazdaqIndex

Leaving aside ghosts and holograms, the Top 25 Kred Coachella Artists chart is dominated by rappers and DJs, led by Wiz Khalifa, Snoop Dogg, Eminem, The Weeknd and David Guetta.  Of the top 25 Kred Influencers, only five could be called ‘rock,” and the most influential of those, Radiohead, has only the 12th highest Kred overall.

Here are Kred’s Top 25 most influential Coachella artists:

[table id=13 /]

Tupac’s ‘performance’ was the big winner of Coachella’s first weekend on social networks, driving more tweets, mentions and replies than any other performer by far.  As of noon today, Tupac (or 2pac) was the the top word tweeted in the 521,000 posts about Coachella in the last two days, appearing in over 44% of Coachella tweets (more than 231,000 times).

Tupac’s hologram has been busy on Twitter since his performance and fast catching up with his co-stars better established accounts.  In less than two days, his new account @HologramTupac has been retweeted nearly 29,000 times and earned a strong Kred of 855 / 2 and rising.

[youtube]http://www.youtube.com/watch?v=l9yFYmboERs[/youtube]

 

About Andrew Grill

CEO of Kred @andrewgrill
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