Kred Connects with KIRO’s Jenni Hogan to Usher in New Standard of Social TV

Kred partnered with Seattle’s KIRO-TV on its new social media show, Connect with Jenni Hogan.

The program, which focuses on “inspiring and educating viewers about the benefits of connecting online,” is supported by a Kred Leaderboard showing the most influential and generous people engaged in the social media conversation around the show.

UPDATE: The full one hour pre-show and premiere show can now be viewed below or via this link.

Viewers are encouraged to interact with Jenni – the US’s most followed local TV personality  - during the show through Twitter with the hashtag #KIROConnect.   The Kred Influence Leaderboard tracks these interactions, creates community among the show’s audience, and identify its most influential members for the Connect production team.  Producers will use trending topics and viewer comments to help determine which direction the show takes.

The Kred Influence and Outreach Leaderboard updates in real time to reveal the top influencers and outreachers using the #KIROconnect hashtag.   Users of the hashtag receive Influence Points every time they are mentioned, retweeted or replied to, while they are awarded Outreach Points when they mention, retweet or reply to others.  (Visit the FAQ for more details.)

Connect‘s goal is a new standard for social TV engagement.  As the show’s Producer Paul Balcerak writes, “We’ve always built our programming around what our viewers say is important to them, and now we have the ability to know what’s important to them right now.”  The Leaderboard plays a crucial part in the relationship by identifying the voices most engaged with the show’s content and audience.

Connect premieres tonight at 10:00pm Pacific Time.  You can view a pre-show live stream at KIROtv.com and then watch the show on Seattle’s Channel 7 at 10:30.   Featured guests include Kred’s own Porter Gale, Ben Huh of The Cheezburger Network, Melrose Place star Josie Bissett, Banyan Branch President Blake Cahill, oPirq CEO James Sun, and Miss Seattle 2012 Jean-Sun Hannah Ahn.

To connect with Jenni Hogan, tweet to @KIRO7Seattle and @jennihogan with the #KIROConnect hashtag, visit her personal site or like her Facebook fan page.

About Andrew Grill

CEO of Kred @andrewgrill
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