Incredible Beards, PepsiCo, PediCabs,
The highlights of my time at SXSW this year:
No shaving for six years = Offline Kred
SXSW Interactive prepares me for my time as a starship commander.
I gave this Cool Dude 5,000 Offline Kred Influence Points in the Beauty Community for his 5 o’clock shadow.
Meet my new friend @atxfacialhair.
Me negotiating a Kred API deal with a very tall Man
Paul Krasinski (@paulARBdigital), Arbitron’s SVP, Digital Media & Analytics.
I love bicycles. My wife thinks I went to Austin for meetings. Actually I was a pedicab driver.
Even our competitors thought I was crazy…
Super-blogger @shiralazar with Big Travis.
The Kred Pepsico Leaderboard was HUGE
The top influencers were @JayZ – he had a tweet contest for admission to his SXSW showcase – and the keynote speakers like @algore, @dens, @ericries and @guykawasaki. @TonyaHallRadio was the top Outreacher every day.
Big Kred and Little Kred
Pri and Travis with their Kred pyjamas on under their jackets. We are working on a range of fashion sleepwear – “Kred in Bed” – to release at next year’s SXSW.
SXSW Mentions up 600+% from last year
Mentions of SXSW interactive increased an average of 600+% this year! Over half a million #SXSW tweets in four days shows that what’s happening on social media is what’s happening, period.
What would you die for…?
I tweeted the most about @TimOReilly’s presentation, it was the best of SXSW for me:
“What would you die for? What you are doing now is what you would die for. You could die at any moment.”
I left Austin thinking about how we will all change from Kred and the vast amounts of public social data that we are now collecting. When I walk into a room, I know a lot more about the new people around me.
Pondering this thought – Over the next few years we will spend less time on social protocol, working out who and how to engage, and will have more time to have open and frank conversations with those we relate to and trust.