Kred Events Social@Ogilvy Movers & Shakers Leaderboards – a Social Media Week 2012 Exclusive

Heading to Social Media Week in New York, Hong Kong or London?  You won’t want miss the Kred Events-powered “Movers & Shakers” leaderboards.

Created in partnership with Social@Ogilvy, our daily real-time updated list of Top 50 city Influencers and Outreachers will keep you in the know about the people doing the most to enrich the social media conversation around SMW.   The leaderboards can also be viewed online at, and

To participate during Social Media Week, all you need to do is mention, retweet or reply to someone while using one of the city hashtags, #smwnyc, #smwldn or #smwhk. We will also detect tweets with the #smw12 hashtag and geocode it to one of these cities.

We then award Influence and Outreach points in real time to the person posting the tweet and the person mentioned in the tweet, applying a real-time scoring algorithm to assign Influence and Outreach rankings in each city’s SMW community.   For this event, our always-transparent scoring system will be the same as it is for Kred.

The front page shows the Top 7 Influencers and Outreachers, and you can expand the list to the Top 50 from the “More Leaders” link. If you don’t initially make the Top 50, keep tweeting and mentioning other users.  When they mention, retweet or reply to you, this in turn increases your Influence.   Every night at midnight scores are reset to zero, so each day of the event has a new set of rankings to give you another chance to get to the top.

This marks the debut of Kred Events, the first influence platform expressly for gatherings like trade shows, sports events or anywhere people use hashtags to define participation.  Each hashtag is treated as a distinct community with its own unique ranked set of Top Influencers and Outreachers.

Kred is delighted to be working with such a respected firm as Social@Ogilvy for Social Media Week.

“We have built and used influence models over the past seven years.  The new Kred Events platform provides an interesting and novel way to track event-related influence. It’s both real-time and topic focused,” said John Bell, Global Managing Director of Social@Ogilvy. “We love working with innovative technologies like Kred. They help us not just understand but communicate how influence really works and how we can apply it to social business.”

Let us know how you enjoyed the experience in the comments below or tweet us at @kred.

About Andrew Grill

CEO of Kred @andrewgrill

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