Introducing the PeopleBrowsr Kred API; Find influencers in 1,200 days of social data

By on May 15, 2012 in Kred For Business

Today we are announcing a new API offering to give developers and social media teans the ability to find influencers on any keyword or subject based on deep, public social data.

The PeopleBrowsr Kred API grants access to PeopleBrowsr’s filtered and indexed Datamine of hundreds of billions of social media conversations from the full Twitter firehose since 2008, public Facebook posts, 40 million blogs and forums, and other sources.  The API pinpoints people discussing any topic by their keywords, hashtags, bio, interactions, location or community.  User influence is scored with Kred, PeopleBrowsr’s exclusive measure for finding influential people in communities connected by common interests.

Each API and class has simple pricing options depending on whether you need access to the last 60 days of social data or the complete Datamine of over 1,200 days.  We also offer discounts for high volume customers and early stage companies.

Drop by the PeopleBrowsr Developer Site or mail us at api@peoplebrowsr.com to learn more about the capabilities of the PeopleBrowsr Kred, see examples of calls, and sign in for a key to start making!    

Comments { 0 }

Kred Events creates community in the workplace; Social@Ogilvy increases team social media participation by adding gamification to its New York and London offices

By on May 10, 2012 in Kred Events, Kred For Business

Social@Ogilvy helped us launch the Kred Events Leaderboard at Social Media Week 2012. Directly inspired by Ogilvy’s ideas and recommendations, we developed the Leaderboards to crystallize like-minded communities in real time, identify their most influential people, and create opportunities for everyone to participate.  Since then Kred Events Leaderboards have been used for real and virtual communities like  conferences, charity events, television audiences, and special events like the Oscars and Academy of Country Music Awards (which was inspired by Kred Leader @JessicaNorthey).

Social@Ogilvy is now taking this idea a step further by showing that Influence Leaderboards are for more than events.  The agency has redefined its workplace as a Community of Influencers and Outreachers by creating leaderboards for its London and New York offices.

There are several reasons Ogilvy wanted the leaderboards.  First, it’s an opportunity to wear their social credentials very publicly to show potential and current clients that they ‘get’ social.  More importantly, the leaderboards get the Social@Ogilvy team ‘eating its own dog food’ by incentivizing social media usage.  The goal is to increase the percentage of the team actively using Twitter from 5% to 25%.   Team members with the most improved Kred receive monthly prizes, and the year’s biggest score increase will earn a trip to SXSW 2013.

This is a great example of how Kred Events creates engagement by defining community and adding game play.  By incentivizing its entire team to participate, Ogilvy will benefit from greater internal interaction and increased engagement with the agency’s peers, colleagues and friends.

How could your workplace or group use a Kred Leaderboard?  Let us know in the comments

Click through to visit the New York Social@Ogilvy Kred Events Leaderboard

More:

Comments { 0 }

Rapportive adds Kred as a Raplet; See the Influence of your Gmail Contacts

By on May 2, 2012 in Features

Kred is now a Raplet for Rapportive.  With the Kred Raplet installed, the Rapportive sidebar instantly shows Gmail users the Kred score of everyone who sends you an email.  Mouse over their name, see their Kred!

You can even give your contacts a little gift of Influence Points with +Kred.  If your correspondent is someone that influences you, click the +Kred icon to award them 70 Kred Influence Points – and you’ll get 30 Outreach Points for your generosity, too.

At Kred HQ, we are all huge fans of Rapportive, a free Gmail add-on for Chrome, Firefox and Safari that puts rich profile information about your contacts in your sidebar.  If you are a Gmail user, we recommend giving it a try.

Click here to install the Kred Raplet.

Installing The Kred Raplet

Installing the Kred Raplet is simple.  Once you have Rapportive installed, visit the Rapportive Raplets page, look down the page for Kred and select Install:

Select the Add Kred to Rapportive button:

Run through the Twitter oAuth routine to authorize PeopleBrowsr and Kred to use your account in Rapportive:

That’s it!  Once you’ve completed these three steps, refresh your browser and Kred will be part of all your Rapportive sidebars.

Click here to install the Kred Raplet

We are always looking for new ways to integrate Kred into web applications.  Where would you like to see Kred?  Let us know in the comments or tweet us at @kred.

Comments { 0 }

Kred Influencers: James Kicklighter

By on April 27, 2012 in Kred People

James Kicklighter is an award winning director/producer whose work has been recognized by leading film publications around the world.  He established his production company JamesWorks Entertainment in 2005 at the age of 16.  Since then it has added web development and marketing/public relations divisions.

        

Ain’t It Cool News raved that James’ short film Followed “[is] directed with a delicate and gentle hand… The most unexpected horror surprise seen in quite a while.”   He has also produced several documentary films.  Film Threat said that Di Passaggio “captures all the imperfections of group travel in a foreign country, boiled down to the authentically naive reactions…[and] innocent perceptions of the world.”

Follow James at @jameskick, watch his zombie short Followed, and check out his full filmography at his personal site or IMDb profile.

What does being influential online mean to you?

I must admit that it is a feeling of great accomplishment because it has taken years to cultivate influence both digitally and offline, so it is important to maintain a positive image with people who support and trust me.  While I once would post personal things, I now try to be aware of the variety of audiences and belief systems that I speak to on a daily basis. We live in a large world with many cultures, so I treat everyone’s thoughts with dignity.

With influence, there is an added sense of responsibility. People observe my behavior, and I have to make sure that it is in keeping with how I would expect others to treat me. I try to be as nice to individuals as possible, though I sometimes go off on brands that have done me wrong to get more attentive customer service.

I learned a valuable lesson years ago that the best way to build trust is to be as honest and forthcoming as possible. That mentality helped me create influence. When a certain number of people start to trust you, then others join the bandwagon. To build that trust, I have to continue to treat my fans and followers with respect. Continue Reading →

Comments { 0 }

Tupac Shakur steals show at Coachella

By on April 17, 2012 in Kred Influence Lists, Kred People

The annual Coachella festival opened its first weekend last Friday and repeats again this coming weekend.  We looked at the Kred of the more than 100 acts that performed in the Palm Desert to find the most influential performers.  As it turned out, the Coachella artist who had the biggest influence on social networks over the weekend wasn’t there, doesn’t have a Twitter account – and in fact hasn’t been alive for nearly 16 years.  The legendary rapper Tupac appeared as a hologram to join his former Death Row Records colleagues Dr. Dre and Snoop Dogg for versions of “Hail Mary” and “2 of Amerikaz Most Wanted.”

Infographic by @NazdaqIndex

Leaving aside ghosts and holograms, the Top 25 Kred Coachella Artists chart is dominated by rappers and DJs, led by Wiz Khalifa, Snoop Dogg, Eminem, The Weeknd and David Guetta.  Of the top 25 Kred Influencers, only five could be called ‘rock,” and the most influential of those, Radiohead, has only the 12th highest Kred overall.

Here are Kred’s Top 25 most influential Coachella artists:

Kred Top 25 Coachella MusiciansKred
@realwizkhalifa
@SnoopDogg
@Eminem
@TheWeekndxo
@DavidGuetta
@Frank_Ocean
@CalvinHarris
@kendricklamar
@djafrojack
@Avicii
@kaskade
@radiohead
@ximenamusic
@swedishousemfia
@TheRealIngrosso
@flo_tweet
@boniver
@arcticmonkeys
@drdre
@NoelGallagher
@AZEALIABANKS
@porterrobinson
@flyinglotus
@Zedd
@theblackkeys

Tupac’s ‘performance’ was the big winner of Coachella’s first weekend on social networks, driving more tweets, mentions and replies than any other performer by far.  As of noon today, Tupac (or 2pac) was the the top word tweeted in the 521,000 posts about Coachella in the last two days, appearing in over 44% of Coachella tweets (more than 231,000 times).

Tupac’s hologram has been busy on Twitter since his performance and fast catching up with his co-stars better established accounts.  In less than two days, his new account @HologramTupac has been retweeted nearly 29,000 times and earned a strong Kred of 855 / 2 and rising.

 

Comments { 0 }

Action Analytics

By on April 16, 2012 in Features

This story inspired by Tim O’Reilly

Kred is Action Analytics.

Action Analytics are complex automatic actions we take throughout the day that don’t require conscious analysis.  When drivers change lanes on the highway, there are dozens of variables to consider.  They don’t bury their head in the manual to figure out what to do next.  They make a quick assessment of their surroundings, apply their accrued knowledge and years of practice  - and shift over without consciously analyzing what they need to do.

Kredentials are social analytics in action.  On the fly, Kredentials consolidate every post from the collective consciousness; index them with metadata like sentiment, gender, community, influence, outreach, and location; and place them all in single record.

This record can be accessed anytime to get past social niceties and moving on to shared interests.  If I like crispy bacon and two years ago you tweeted about your love for crispy bacon, Kredentials tells us.  Now we can be friends right away – moving past handshakes and straight on to discussing what we have in common.

Find anyone’s Kredentials by clicking on the large badge at the left of any Kred page.

Twitter founder Biz Stone has also talked about this by comparing Twitter as a flock of birds in flight, coordinating in flight around a single object.  

Flickr photo by Danielle Scott.

Comments { 0 }

Facebook Influence Is Here

By on April 12, 2012 in Announcements, Features

We’ve been in the cave for six months, working out how to bring Facebook into Kred scores.  We’re now ready and we are happy to share this with you.  When you connect your account, Facebook interactions will be counted into your Kred score and shown in your personal Activity Statement.

Head to Kred’s new Identity page and click the Complete Connection button.  Your personal Activity Statement will start showing the Post, Mentions, Likes, Comments and Shares that increase your Kred, and you’ll get more opportunities to grow your score.

Click here to get started

Kred is always open, transparent – and private

Our mission is to be the most open and relevant social influence metric, which is why we publish personal Activity Statements of the actions behind Influence and Outreach scores as well as a Scoring Guide explaining how points are assigned.

Actions that earn you Influence and Outreach Points on Facebook are always kept private on your personal Activity Statement.  We’ll never show them to anyone else and you can disconnect Facebook any time by returning to the Identity page.

Connecting Facebook increases your influence score

Once you register, you’ll receive Influence Points when people Post to or Mention you on your Facebook wall; Like, Share and Comment on your content; and when you get invited to events.  Outreach Points are given when you interact with friends on your own wall.  If you have friends who have also connected Facebook to Kred, you will both get more Influence and Outreach when you interact on each other’s walls.  We keep a full rundown of how we score Facebook actions on our Scoring Guide page.

Points for Facebook interactions are added to the points you already get for what you do on Twitter, so depending how much you use Facebook your Kred score will probably go up right away when you connect.

We are already thinking about the next networks and indicators of influence to be part of Kred.  When we do, they will always be shown on Activity Statements so that you can understand the sources of your score.

What do you think about Kred’s Facebook integration?  What networks should we add next?  Let us know in the comments or tweet us at @Kred.

Comments { 0 }

Kred CEO Andrew Grill speaks at Guardian Changing Media Summit

By on April 3, 2012 in Events, Kred In The Media

Kred and Andrew Grill were feature attractions at the Guardian Changing Media Summit.  Here is a brief video of Andrew taling about Kred in his session on March 22:

Comments { 0 }

Follow the Academy of Country Music Awards on Sunday night with a Kred Influence and Outreach Leaderboard; Kred Leader Jessica Northey to live-tweet event

By on March 30, 2012 in Kred Events, Kred Leaders & Stars

Country Music’s Party of the Year®, the 47th Annual Academy of Country Music Awards, is Sunday night and Kred will be there.  A Kred Influence and Outreach Leaderboard will track the evening’s top influencers and outreachers while Kred Leader Jessica Northey will tweet all the action live from the show in Las Vegas.

The ACM Kred Influence and Outreach Leaderboard displays top influencers and outreachers tweeting with the hashtags #ACMs, #ACMAs, #ACM, #ACMawards and #CMchat in real time.   @names get Influence Points whenever they are mentioned, retweeted or replied to with the hashtags, and are awarded Outreach Points when they mention, retweet or reply to others.  (Visit the FAQ for more details.)

Jessica is the Kred Leader for the Music Community, the founder of Country Music Chat and is always one of the first on Twitter with country music news and exclusive interviews. Follow her at @JessicaNorthey and join her Mondays at 9pm ET for Country Music Chat with the hashtag #CMchat.

The show, hosted by Reba McEntire and Blake Shelton, will be broadcast on Sunday, April 1st at 8pm live Eastern and tape-delayed in the Pacific time zone.  Highlights are sure to be appearances by many of country’s biggest stars, including Jason Aldean, Luke Bryan, Kenny Chesney, Eric Church, Sara Evans, Toby Keith, Miranda Lambert, Tim McGraw, Carrie Underwood, Keith Urban, Chris Young, The Band Perry, Lady Antebellum, Little Big Town and Rascal Flatts.

We expect tweets to spike during one unique segment.  For the first time in ACM Awards history – and perhaps in the history of awards shows – a live wedding ceremony will take place onstage during Martina McBride and Pat Monahan’s duet of “Marry Me.”

Tune in Sunday night and tweet along with hashtags #ACMs, #ACMAs, #ACM, #ACMawards or #CMchat  to see if you can climb the leaderboard.

Comments { 1 }

Jeffrey Hayzlett talks Kred on Mashable and Fox Business

By on March 26, 2012 in Kred In The Media

Here are two great new clips of Jeffrey Hayzlett, Global Business Celebrity and author of Running The Gauntlet: Essential Business Lessons To Lead, Drive Change and Grow Profits, talking about Kred.

In this episode of Mashable’s Behind The Brand, How To Defeat The Social Media Skeptics, Jeffrey discusses how Kred helps brands focus on messaging the right people with the right message.


Last Friday, Jeffrey appeared on Fox Business’s Cavuto to talk about the importance of keeping your brand promises.  At the 3:40 mark, he talks about how President Obama’s Kred and message impact varies across communities.

Comments { 0 }